In this evergreen episode from April 2017, we dig into the basics of crisis communications

with A16Z's longtime operating partner for marketing, Margaret Wen Mockers, and Kim Milosovich,

the chief marketing officer of A6 and Z crypto, in conversation

with Sonal Choxi. This hallway style discussion covers everything from making a plan before

a crisis happens, to what actually constitutes a crisis, who needs to be in

the war room, how to involve or not, the media, and more.

Because ultimately, every crisis is an opportunity for companies to change their

cultures and become a better business.

Hi everyone, welcome to the A6 and Z podcast. I'm Sonel. Today we're talking about the tricky topic of crisis

communications and this episode actually builds on a previous podcast we did around

the why when and how of PR or public relations for startups. Joining us the the conversation again, we have Margaret OneMockers,

who heads up marketing at Anderson Horowitz

and previously co-founded the Outcast agency.

And we have Kim Milosovich, who was also at Outcast,

is on the communications team here here and was formerly at Skype.

In this episode we're doing one of our hallway style conversations because it's one of those topics

that's seen through the outcomes only but the process behind those outcomes matters a lot and well it may seem

obvious to those of us who are on the inside it's a bit of a black box for those who

aren't familiar with crisis com's 101. Both Margaret and Kim are longtime veterans

of PR and have observed and or

participated in crises with companies of all shapes and sizes but since the first

golden rule of crisis management is to never talk about what happened we

...