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I've never mentioned this before but I'm a creative. Find out why.

Hello, I once came across a study of Jane Austen's work which contended that the author had never

once used the word intelligent in order to characterize

the attraction of any of her heroes or heroines. But then, as the study also pointed out,

Jane was writing before the IQ test provided a norm against which we might all be measured.

Such an important norm that one recent survey found that young people who were asked to name the

quality they would most require in a romantic partner plumped, yes they plump for intelligence.

But there's another overused term that has similarly divisive functions really, that dreaded word creative.

I seem to remember Grace and Perry once telling me he traditionally described

himself as a potter in order to avoid having that fat self-serving word hung around his neck.

Has any word ever become quite so attenuated, moved quite so far away from what all of this might allow as truly creative. I'm Heiden's God busyly creating light. Now nowadays it would seem that many of us have assumed

almost god-like properties. Some of us even work in the creative industries. Some of us, in the

absurd advertising industry, even introduced themselves simply as, well, you know, I'm a creative. So you

can imagine how delighted, delighted, yes it's the only word I was to come across a book with the inviting title against creativity.

And its author is Ollie Molde who's a lecturer in in human geography at Royal Holloway, University of London.

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