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podcasts. AI-made loops are hitting fashion runways, digitally at least. From American public media,

this is Marketplace Tech. I'm Megan McCarty-Karino.

You don't need a private jet to get a front-row view of the first ever AI Fashion Week.

You can log on and see the virtual designs from your laptop.

The event has drawn hundreds of submissions using artificial intelligence text-to-image generators

like mid-journey to create models, clothing collections, and runway shows.

The tools are helping to democratize the creative process. Does Nima Abasi,

he's a partner at Maison Metta, which organized the competition?

We had over 400 submissions literally from around the world. And what was really interesting

for us, there were many people who had submitted amazing collections that you could imagine

being on any runway in any of the major cities, Paris, Milan, London, New York.

But many of them had never had any experience in the fashion space. They had not gone to any

particular school. They had not worked in any particular fashion brand. We had one lady

based in New York who is 57 years old, never worked in fashion, is actually a class action lawsuit

lawyer with a practice of 19 people, and was able to use her imagination and her creativity

to create an insanely beautiful collection. And so this was extremely pleasing to us,

you know, to see that the current AI tools and their improving every day really does open up

this gateway into a new world. So how does this creative process differ from sort of the

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