Creative Meets Paid Media: Steve Weiss's MuteSix Innovation

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 5 August 2024

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- This week on The Exit: Steve Weiss, founder of MuteSix, a creative digital marketing agency he sold to Dentsu, shares his tumultuous journey from troubled youth to successful entrepreneur. After being robbed at gunpoint, Steve decided to make a major pivot in his life and dedicated himself to business, programming, and digital marketing. MuteSix began when Steve, pursuing stand-up comedy in Los Angeles, started running Facebook ads to promote comedy shows. This turned into a full-fledged agency, growing from 20 to over 500 employees in just four years. The company's success stemmed from integrating creative and paid media services, a novel approach at the time. In 2019, Dentsu reached out via LinkedIn, leading to MuteSix's acquisition after an 8-9 month process. Steve discusses the challenges of maintaining business growth during due diligence and emphasizes the importance of proper accounting, HR practices, and legal counsel in preparing for an exit. Steve advises entrepreneurs to plan for life after selling their business. Money doesn’t provide purpose, so it’s important to find the thing that does. -- Steve Weiss started MuteSix in 2013, where he saw that the structure of building integrated media teams was broken and needed to evolve rapidly. MuteSix sat at the intersection of creative, media buying, and data with a goal of disrupting the status quo and being an all inclusive growth solution. Their goal was to give leading native “Direct to Consumer” eCommerce brands the unfair advantage in quickly taking market share from leading enterprise competitors. As CEO along with his incredible team of 450+ MuteSix’ers, they were able to grow the company 25%+ every single year. This led to an acquisition by iProspect in 2019. LinkedIn: https://www.linkedin.com/in/stevejweiss/ Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Real quickly I want to mention and remind the entrepreneurs that are listening to this as well as the investors out there that if you're looking for a certified M&A advisor or you want a free business valuation, check out Flippa.com
0:12.6	slash exit. You are not going to want to miss this free valuation tool.
0:17.6	It is very easy, it's fast, and if you're running a business, this is a really good way
0:21.6	to get organized.
0:23.4	Not only that, but you can get connected very quickly with an M&A advisor and they can walk you
0:28.2	through the entire process.
0:29.8	So let's jump to the interview.
0:31.4	Below and welcome to the exit presented by Flip Up,
0:33.9	the number one platform to buy and sell online businesses.
0:37.3	Flipa manages over a billion in deal value annually
0:41.0	and combines expert buy and sell side advisory with its market
0:44.0	leading valuation tool deal room off market offering market insights and
0:48.5	AI-based deal-by-deal matching engine. Now for the exit. The exit is a 30 minute podcast featuring awesome
0:55.5	entrepreneurs who have been there and they have done it. The exit talks to
0:58.8	operators who have bought and sold businesses of all different sizes. You learn how they did it, why they did it, and get exposure to the world of exits.
1:07.0	It's a world occupied by a small few, but accessible to many.
1:11.0	On this episode, I sit down with Steve Weiss. He's a fantastic
1:15.2	entrepreneur who walks through his upbringing and just the kind of traumatic things that have
1:21.1	happened in his life that led him to create this massive agency that led to an exit.
1:28.0	And the first part of this interview is really a great testament to Steve's perseverance.
1:33.7	He talks about the traumas that he went through,
1:36.8	growing up and being in the wrong rooms
	...

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