I walk into a place I'm going to light it up and they're going to be so confident by my frequency that they're going to make $100 and only have to pay me 20.

Who won't do that?

This is Entrepreneurs The Playbook, where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs

to talk about their personal and professional

playbook to success.

There's a mathematical equation that goes into subconscious and unconscious mind that says,

am I getting more than I'm giving?

Literally, there's an ego-based consciousness, a scarce energy that says, if I give him $2020 am I getting $100 back?

And if the answer is yes, people will buy.

And a lot of that value is not quantitative

of you're making that much money.

There's like this emotional reward that it makes me feel good.

Like that's what I call the 120 rule. My whole life is am I providing $100 of value and asking for 20 back?

Do I feel it in here, right? So people, it's not

what I say, it's how I say it. So that's what's so convincing and the marketing and

not just me saying it on stage, but like my brand says it, or you know the marketing collateral says it, or the

packaging says, wow, this is $100 with a value and I'm only asking for $20 for it.

And that's in my mind goes like this.

If I give you $20, if I give you $100,

will you give me 20 back?

Almost everyone in here would say yes,

...