Creating the PLL: Why We Built This

Suiting Up with Paul Rabil

Paul Rabil

Sports, Business

5 • 1.2K Ratings

🗓️ 8 November 2018

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On October 22, 2018 my brother Mike and I announced the arrival of the Premier Lacrosse League. Bloomberg broke the story across digital, print, TV and radio. Additional stories followed on NBC, Cheddar, Yahoo Finance, the NYSE, Bleacher Report, Uninterrupted, The Players' Tribune, Inside Lacrosse, Lacrosse Magazine, The Lacrosse Network, and more. We flipped the lights on at PremierLacrosseLeague.com and launched our Instagram, Twitter, Facebook, and YouTube channels. We were live. And that week, we pressed record and shared the news on this podcast with all of you. This week, I'll continue to share more about the making of the PLL -- specifically the why and how. And interestingly enough, the timing of construction was on the same timeline of the launch of this podcast. The major difference? This show was public, and the PLL was not. Suiting Up is a show that explores the psychology, playbook of tools, and strategies of the most influential people in sports, entrepreneurship, and entertainment.

Transcript

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0:00.0	It's now been two weeks since, well, if you're a future listener, it was October 22nd,
0:10.2	2018 when my brother and I announced the coming of the Premier Lacrosse League.
0:15.2	We launched Arm and Arm with 140 plus of the best players in the world who are receiving
0:19.8	higher wages, health care, and equity.
0:22.2	It's the first time ever for a team sports league.
0:25.0	All of our games will be broadcasted live on the NBC Family of Networks, giving Pro Lacrosse
0:29.5	an unprecedented level of access to the highest level of competition.
0:35.0	Our standing mantra is the PLL is founded by the players for the fans,
0:40.0	building the next major Pro sports league in the US.
0:43.2	And we've come a long way to get here.
0:45.3	And over the last two weeks, I've sprung two shows
0:47.7	focused on the creation of the PLL
0:50.1	on all of you listeners.
0:51.0	The first one was recorded the night of our launch,
0:53.6	October 22nd, with my brother Mike, who's the co-founder and CEO. And the second was just
0:59.2	last week with our investor and advisor, one of them, he's the head of C. A sports Mike Levine or as many of you now know Vino
1:08.0	both gave unique perspectives on the PLL year to date and since then feedback has come through from all of you loyal
1:15.4	listeners around you know hey Paul what about a lead in or geez Paul off the top
1:21.6	ropes you're dropping the PLL on us.
1:24.0	And honestly, it's not necessarily my style to build in stealth, prepare for launch,
1:29.0	then hit everyone with Swift News.
1:31.0	I'm more from the media marketing background of slow build leak, leak,
	...

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