On today’s podcast I had Joe De Sena on! Joe is the founder of Spartan Races and owns the Tough Mudder brand. This guy has had over 10 million people through his events, and that is absolutely crazy! His company is going to do over $100 million in revenue this year from all of the events! This is one of my favorite podcasts I’ve ever done. We talked behind the scenes about what it’s like running that big of a business, what it was like going through COVID dealing with events being shut down, and you will not want to miss hearing about the things he had to go through to get through that tough time! Speaking of tough times, we spent a good chunk of the podcast talking about what it means to be tough and why it is so important for you to go through tough things, not only for yourself, but for your children to get built up! I can tell you firsthand that a lot of my success has been built from going through the most difficult times in my life - not making money, having to work hard, and being stressed out. All of those things have helped me get to the next level! They’ve helped Joe get to the next level and build his business. There’s a big reveal at the end that you don't want to miss about retirement and our thoughts on that!

Connect with Joe!
Websites - https://www.spartan.com/
https://toughmudder.com/

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Joe de Sena and I talk about how he started Spartan Races. At the time, he was also working on Wall Street in his small firm, and actually lost money for 15 years doing both businesses! Joe and I discussed what COVID was like for his events and the huge struggles he had to overcome to start the races back up.

Tough Mudder, Spartan Races, Spartan Races in the Olympics, 2028 Olympics, entrepreneur, how to overcome hard times in business, business struggles, how to push yourself, how to build grit, self-discipline