At the end of the day, our job is leaders is to understand what does our organization,

what does our team need in order to be successful?

This is the flavor.

I am so excited because I've waited years to speak with this man, Scott DeRue.

He's the president of Equinox, an amazing fitness club that I'm actually a member of

and my daughter in the city.

So we are actually participants in the fitness business that you have established.

It is the best out there.

I'm sorry to say it has everything that you need.

And to that end, Scott, I was hoping that you could tell me, you know,

your internal vision of the experience that I'm having and my daughter is

having as we frequent Equinox.

Sure.

And David, I really appreciate the opportunity.

It's great to join you.

And you're exactly right.

The experience is really what differentiates Equinox and it's our people.

It's our programming.

It's the environment that we're able to create.

The sense of community that we're able to create that really separates

the Equinox experience from from all the rest.

And the vision that we have is really about taking what happens inside the club,

...