And I'm still basically doing the same thing all day long,

which is, believe it or not, when people ask me,

what do I really do?

I help people.

This is Entrepreneurs the Playbook.

All I did was take and test the market

by creating a referral agreement,

putting my money where I'm already making money.

It's a sure thing, right?

I already know the business works with what I do.

It's a vertebrae approach.

So I start here with the great idea of the book,

go to speaking, all of a sudden speaking,

all these people wanted me to coach them.

So you got book speaking, book coaching,

oh, all that led to media, then it went to sponsorship.

So I built a digital marketing platform

that won all these awards,

called the aggregated marketing platform.

So I could aggregate everything I do

and aggregate all my sponsors

and give the charity all on the platform.

...