This day melted with

each week I bring you some of the greatest athletes, celebrities, and

entrepreneurs to talk about their personal and professional

playbook to success.

This day melted with entrepreneurs,

the playbook in the greatest stadium ever built

and rebuilt here at SoFi Stadium,

and I'm with a former NFL star and a friend of mine but now he is a star on the entrepreneurial

field and he's doing with a brand that I've always loved.

Welcome Chris Heatherton to the playbook.

Thanks Dave.

I'm super excited now because it's one thing to talk football all the time,

but now you're talking my real passion.

And specifically with Badhead, it's really my passion because it's... passion and

it's the backdrop of sports, but it's business.

And it's the true business of understanding how to build a brand and provide more value than you're asking for.

And this is my simplistic perspective.

And when you acquired Fathead, I've literally thought Einstein, genius,

because that brand was undervalued and it was underutilized.

And what a great opportunity for a great entrepreneur to get an undervalued

underutilized property with the backdrop of sports.

In that context, what did you see with the opportunity when you acquired Fat Ed?

...