As retirement age gets pushed back later and later, and life expectancy continues to expand, women 40 and older are looking to make the most of the next season of their lives by resuming or beginning new vocations and fulfilling deferred dreams.

Nada Jones, the Founder of Liberty Road, saw the need to support and create community for women in this demographic. In this episode, Lindsay and Nada discuss the importance of staying relevant and acquiring new skills in a rapidly changing landscape, and how Liberty Road aims to provide technical training and resources to help women in midlife remain competitive. This conversation provides valuable insights into the journey of entrepreneurship and the specific needs of women in midlife. It highlights the importance of finding purpose and meaning in this stage of life, and offers practical advice and inspiration for women looking to start or grow their own businesses.

Key Takeaways:

• Building a platform or business doesn't always require a detailed business plan. Sometimes, it can evolve organically based on the needs and interests of the community.
• Patience is key when building a platform or business. It takes time to see results and to pivot when necessary.
• It's important to listen to the community and adapt accordingly. By understanding their needs and desires, you can create a platform that truly serves them.
• Creating a sense of community is crucial, both online and offline. Providing opportunities for connection, support, and collaboration can greatly enhance the experience for members.

Quotes:

• “I think women over 40, we're kind of the most boring diversity issue right now. No one really wants to tackle age, and no one wants to tackle women in menopause. It's not sexy.” (16:47 | Nada)
• “I might need to work until I'm 70. Retirement age is changing; we're living longer. That means we have to have more money to last us longer in retirement. So we have to start to tackle these things for working women and non-working women in this midlife stage.” (20:24 | Nada)
• “If we can teach women in this demographic in this stage of life, if we can give them the tools they need to go out and do the things they're each respectively called to do, half the world's problems will be taken care of. This isn't a time to be stepping back, it's a time to be stepping up.” (24:08 | Nada)
• “It may have looked like I was living the dream, but just be really clear about what that dream looks like.” (43:12 | Nada)
• “Just start. By the time you iterate for all the changes that you will need to make, because it's usually not exactly what you, when you started, it usually doesn't end up being exactly what it was in the beginning, right? You need to make room for all those iterations. You will have moved the needle so much just by starting. You will surprise yourself.” (47:57 | Nada)

Connect with Nada Jones:

Instagram: https://www.instagram.com/thisislibertyroad/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

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