Creating a Successful Beauty Brand With "Brand Whisperer" and NOYZ Founder Shaun Neff
Gloss Angeles
Kirbie Johnson and Sara Tan
4.6 • 772 Ratings
🗓️ 7 June 2024
⏱️ 45 minutes
🧾️ Download transcript
Summary
Today’s episode is brought to you by NOYZ. If you know the beauty industry, you know the powerhouse that’s Shaun Neff. He’s created and taken brands to the next level, from Sun Bum to Pattern Beauty to Beis. Neff’s latest brand launch, NOYZ, is a fragrance brand meant to change everybody’s opinion on what fragrance should look like and make you feel. He speaks about traditional fragrance marketing and how it made him want to get into the space, the red flags when considering a potential celebrity brand founder to partner with, shares a great argument as to why celebrity brands make sense, how a “shitty day” inspired a perfume.
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Transcript
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| 0:00.0 | Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome glamgelinos. We hope you stay a while. |
| 0:12.7 | That's cute. |
| 0:19.1 | Glamgelinos. If you are in Los Angeles Confidential, you have been testing a brand new |
| 0:27.1 | fragrance brand that nobody else knows about. Nobody else has tried. 250 of you got these little |
| 0:35.7 | kits from a brand called noise. Okay. And the only obligation was that you |
| 0:42.7 | had to try all four of them and then you had to leave an honest review at the end of the trial |
| 0:47.9 | period. And let me tell you, we have not had a group of people pop off this hard in our entire Los Angeles confidential existence. |
| 0:57.8 | People were so excited to test these fragrances. So we can finally officially talk about noise, |
| 1:04.6 | the brand, because it's out in the world now. It has launched. And as promised, we said we're going to give you more details |
| 1:12.3 | about the brand overall and who the founder was. A lot of you were like, who created this? What is going |
| 1:18.9 | on? We have the founder here today, the one and only Sean Neff. And if you know anything about |
| 1:25.4 | beauty, you know Sean's name. He is an entrepreneur, an advisor, an investor. |
| 1:29.6 | He's born and raised in SoCal. |
| 1:31.2 | So he's technically a glamgelino himself, if you think about it. |
| 1:35.2 | He has built and sold several consumer companies such as Neff Headwear, which I know Sarah had some stuff from, Sunbum. I had some sunglasses, Sean, |
| 1:48.5 | just let me tell you. I'm an OG. OG, I love it. I like it. But like sunbumb, people. |
| 1:55.0 | Okay, so like, let's just set the stage, sunbum. That's incredible. So Sean is the co-founder |
| 1:59.2 | of Beach House Group. It's a brand incubator that has |
| 2:01.8 | created and launched so many notable brands. Some of y'all's favorites, okay, pattern by Tracy Ellis Ross, |
| 2:08.1 | bass by Shea Mitchell. He's incubated and sold Florence by Mills with Millie Bobby Brown. |
| 2:14.7 | Moon Oral Care with Kendall Jenner and Odell Beckham Jr. I mean, they call him |
| 2:19.1 | the branding whisperer. Okay. So we're about to get some real tea here, some really good intel |
... |
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