Creating A Powerful Story - David & Donni #338
Social Proof Podcast
Social Proof Network
4.9 • 2K Ratings
🗓️ 2 March 2023
⏱️ 55 minutes
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Summary
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Narrative is defined as a spoken or written account of connected events; a story... another take on the definition is a representation of a particular situation or process in such a way as to reflect or conform to an overarching set of aims or values.
The context of this conversation is involving the overarching set of values. Conversations between cultures are necessary. In order for peace to be present there must be understanding. And that can't happen with confronting an issue through the medium of conversation.
In addition to a narrative within a culture, there's also a narrative that each individual is governed by. We usually set our personal narrative based on what's observed around us. Then the narrative within the person is transferred to other people. Often times, this is communicated through a business idea or brand. Understand that your business is also communicating a narrative. It will either contribute to or shape the mindset of the observer or the patron of your business. We all either create narratives or contribute to existing narratives.
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Transcript
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| 0:00.0 | For our businesses or our brands, we have to convince ourselves that this is a very, very important |
| 0:06.7 | narrative that needs to be created. And we don't know why other people aren't talking about this. |
| 0:11.5 | When I was selling my t-shirt brand, my objective was to convince people that if they wear this brand, |
| 0:17.6 | their life can change. But if I believe that this product will create life change, when I'm talking |
| 0:23.0 | and making the sale, I would just explain to them that one, the brand is built for entrepreneurs or |
| 0:28.0 | people out of willing to lose sleep to get what they went out of life. The second part is you need |
| 0:32.4 | a constant reminder on your wrist. You don't know if this reminder will be the thing that will push |
| 0:38.1 | you to push even harder. There was a little bit of extra that you did that creates all the |
| 0:43.4 | difference in your life. So you might be at home and you'll be working and you get tired |
| 0:49.3 | and you stop. But you look down at your wristband and that wristband might cause you to work for |
| 0:55.0 | an extra hour. What if that happens every single day? You'll have put in an extra 365 hours into |
| 1:01.8 | your business. What would that create in your life? And I need an answer. You want to, okay, |
| 1:06.4 | so if you're just now tuning in, we're talking about the school to serve fried chicken to waffles |
| 1:13.2 | and watermelon to kick off Black History Month, which I would appreciate it. You know what I'm |
| 1:19.7 | just saying? Like I like the food. I don't want that like day. That's what's up. |
| 1:25.5 | I don't like, oh, that's what's up. But I didn't think about it. So what we're talking about now is |
| 1:30.0 | narratives, narratives being created is what pushes any message. |
| 1:37.1 | Whether it's true or not. So I'm always of the thought of anything I see is not 100% true. |
| 1:45.2 | That is also accurate. Yes. But when you hear directly out of the horse's mouth sort of speak, |
| 1:55.6 | especially in a moment where they're taking accountability, you have to believe that for what it is. |
| 2:00.8 | Or it's the right thing to do at the time. Accountability. Okay, people who get like cancelled, |
| 2:09.5 | right? They say something and it's what they believe. |
... |
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