Creating a Healthier Future for Pets Everywhere

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.9 • 1.9K Ratings

🗓️ 25 September 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode, I sit down with Katrina Graue, CEO and founder of PawPro and Pawsitive Care Foundation, whose journey began when she refused to give up on her 19-year-old Yorkie, Wally. After being told by multiple veterinarians to prepare for the worst, Katrina leaned on her background in law, economics, and a family of doctors to create a bacteria-based supplement in her own kitchen that restored Wally’s health. That breakthrough inspired her mission to educate pet owners, extend the lives of pets through proper nutrition, and build a platform that connects brands, shelters, and communities to improve animal well-being worldwide.

Transcript

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0:00.0	Welcome to Entrepreneurs the Playbook. I'm David Meltzer, and we have an extraordinary entrepreneur in a very hot space.
0:07.5	And she is the CEO and founder of PawPro and Positive Care Foundation.
0:13.9	Katrina Grauer, welcome to the Playbook.
0:16.9	Thank you, David. I'm very excited to be here today and to speak about our projects.
0:23.0	Well, pet ownership has grown exponentially and obviously through COVID when people
0:29.6	truly started to value the companionship and the unbelievable love that can be shared in having a pet.
0:38.8	But along with it, an awareness occurred
0:41.7	of elevating the responsibility of pet ownership
0:45.4	and understanding how innovation technology
0:49.9	can be applied to that responsibility
0:53.6	and to that bond that we became so familiar with.
0:58.3	For you, you're a certified pet nutritionist,
1:00.9	you're a pet tech innovator,
1:03.1	and best known obviously as the founder and CEO of Paw Pro.
1:07.4	For you, what was it that put you into this space so early and now understanding how to create
1:17.3	longevity, wellness for our pets?
1:20.0	Well, I think I got into the space ever since I got my first dog when I was just six years
1:25.8	old.
1:26.8	What kind of dog was it? It was a German
1:29.2	shepherd. I have a German, I have a German dog too. I have a dachshund.
1:35.2	Oh, a cool dog. So I had a German shepherd. Her name was Alma. And she was with the family
1:40.5	for over 15 years. And she was my best friend.
	...

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