Creating a Global Yoga Movement with Lara Heimann, Founder of LYT Yoga
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 17 March 2022
⏱️ 53 minutes
🧾️ Download transcript
Summary
In today’s episode, host Lindsay Pinchuk sits down with special guest Lara Heimann, Founder of LYT Yoga to discuss how she is empowering movement by redefining the modern practice of yoga.
Ever since she was young, Lara has been enthusiastic about movement. As a physical therapist and a certified yoga instructor, Lara wanted to bridge the gap between the two to make yoga more accessible for all people, no matter their skill level. Throughout her entrepreneurial journey, Lara had to rely on help from those around her, but because she was always clear on her mission, Lara was easily able to get the support she needed to grow her business to where it is today.
Tune into this week’s episode of Dear FoundHer… to learn more about the importance of asking for help, understanding your purpose, and being kind to yourself so you can successfully share your vision with the world.
Quotes
• “I think what happens when you're onto something and you're passionate, but you don't necessarily have the skill set, is that people want to come in and help you.” (11:17-11:25)
• “I always had the ingredients to be a successful founder. I had the passion and I didn't have any kind of bias that things had to be a certain way. I really wanted a studio and a brand that served as many people as possible.” (13:04-13:24)
• “To me, yoga is this way of moving and living your life with as much awakeness as possible.” (19:05-19:12)
• “Whatever form of movement that is going to make you feel clearer, more vibrant, happier, and more energized, go for that.” (19:37-19:47)
• “I want to elevate every woman that comes my way. And so my job is not just to make them move better, it's to make them actually believe in themselves” (23:33-23:47)
• “I have not always been the best friend. If you’re starting a business, you're going to make decisions and people in your life might not like that you're working all the time.” (44:44-44:52
• “If you don't have a lot of money don't be afraid to ask for help because there's always something you can give back.” (46:16-46:24)
•“Be tender with yourself. It might not turn out the way you want it to, but if you're passionate about it, you need to take care of yourself.” (49:14-49:20)
Connect with Lara Heimann:
Instagram for Lara | http://www.instagram.com/lara.heimann
Website | https://lytyoga.com/lyt-daily-yoga/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:09.7 | you burn the minide oil, you pour your heart and soul into everything that you do. But without a doubt, |
| 0:15.3 | the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the Deer Founder podcast. I say this |
| 0:23.3 | because I've lived it for over a decade. I started my first company with $500 in my pocket |
| 0:28.7 | and a baby in my belly. I grew it and I sold it all. This podcast is my weekly letter to you. |
| 0:35.5 | We'll talk all things starting, growing, nurturing, and in some |
| 0:39.7 | cases, even selling a business. Together with some of my closest contacts, I'm here to help you |
| 0:44.9 | find your own success, whatever that means to you. The ride as a founder is the ride of your life. |
| 0:50.8 | So come on and join me for another episode that will get you one step closer to |
| 0:55.0 | reaching your own founder goals. Welcome back to another episode of Dear Founder. I'm really excited |
| 1:01.4 | for you to meet today's guest, Laura Hyman, founder of Lit Yoga. But before I introduce you, |
| 1:06.5 | in today's episode, we talk a lot about the importance of your network, hiring the right people, and asking for help and you need it. |
| 1:13.5 | As you continue to learn and grow your own business, I invite you to join me in my new exclusive group, Founder Confidential, from exclusive podcast content, ebooks, and monthly Zoom lessons with Q&A, plus a Facebook group where you can connect with other founders. We'll cover various |
| 1:28.8 | topics on founding, growing, and selling a business. From time to time, I'll bring on special |
| 1:34.0 | guests and so much more. Click the link in my show notes for more information and to join. |
| 1:38.6 | We're kicking off in April. So I love today's conversation because Laura Hyman is an incredible businesswoman, but like so many founders, she started her business out of her own pure passion, not because she necessarily had a plan in place. |
| 1:54.3 | What I love the most about today's conversation is how honest Laura is about every bit of her journey. |
| 2:00.7 | Lara Hyman is an international yoga pioneer and physical therapist, focused on evolving |
| 2:05.6 | the practice of yoga to empower movement and balance amidst a modern lifestyle of technology |
| 2:11.5 | and sedentariness. |
| 2:13.5 | She is redefining the modern practice of yoga through her comprehensive lip method, |
| 2:18.6 | emphasizing smart alignment, functional movement, and spiritual wellness. |
... |
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