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The Art of Online Business

Creating a Business That Makes Money While Surfing, with Brenton Ford

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 26 October 2022

⏱️ 40 minutes

🧾️ Download transcript

Summary

It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Brenton has a membership that he sells with his small, but effective team and...

Transcript

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0:00.0

that's how I've always wanted it to be and just to have that ability to surf when it's good.

0:05.8

And there are certainly times where it does feel heavy if I've got maybe a deadline or we're

0:11.2

getting a new course made or something. So there is, yeah, on off times where there are times

0:16.8

where I am working harder. It's not all surfing for four hours a day. But yeah, I think

0:21.3

it's good as well. It's if I didn't push myself working, I probably wouldn't get the same

0:28.5

sort of satisfaction in a way as well.

0:38.9

What's up, my friend?

0:40.3

Rick, I'm already here.

0:42.4

And welcome to the Art of Online Business podcast.

0:45.3

Thank you, as always, for coming to hang out with me today.

0:48.3

I think you're really going to like my interview guest here today.

0:50.0

Today I'm talking with Brenton Ford. And he is the founder of effortless swimming, which is a company that helps swimmers and

0:56.2

triathletes improve their technique, speed, and efficiency in the water. He's got a membership,

1:03.0

and he currently has over 1,500 members in that membership, and he's sold over 15,000 copies

1:09.5

of his various online courses, which is so cool.

1:12.6

The membership, though, is his core offer.

1:14.9

And then he's got a few of these lower priced courses that he sell, like his primary

1:20.2

method of selling in his business is organic marketing and sales.

1:24.9

Like most all of his growth in sales come from his organic marketing efforts.

1:28.1

Being that we are here in, as I'm calling it, organic October, I thought this was going to be

1:33.9

a really cool case study to share with you how somebody has created a very successful online

1:39.4

business that with very little stress. And you just created an amazing job creating organic assets

...

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