that's how I've always wanted it to be and just to have that ability to surf when it's good.

And there are certainly times where it does feel heavy if I've got maybe a deadline or we're

getting a new course made or something. So there is, yeah, on off times where there are times

where I am working harder. It's not all surfing for four hours a day. But yeah, I think

it's good as well. It's if I didn't push myself working, I probably wouldn't get the same

sort of satisfaction in a way as well.

What's up, my friend?

Rick, I'm already here.

And welcome to the Art of Online Business podcast.

Thank you, as always, for coming to hang out with me today.

I think you're really going to like my interview guest here today.

Today I'm talking with Brenton Ford. And he is the founder of effortless swimming, which is a company that helps swimmers and

triathletes improve their technique, speed, and efficiency in the water. He's got a membership,

and he currently has over 1,500 members in that membership, and he's sold over 15,000 copies

of his various online courses, which is so cool.

The membership, though, is his core offer.

And then he's got a few of these lower priced courses that he sell, like his primary

method of selling in his business is organic marketing and sales.

Like most all of his growth in sales come from his organic marketing efforts.

Being that we are here in, as I'm calling it, organic October, I thought this was going to be

a really cool case study to share with you how somebody has created a very successful online

business that with very little stress. And you just created an amazing job creating organic assets

...