Creating a Brand that has Staying Power while Keeping your Passion Alive, with Jennifer Gardner, Trial Lawyer and Top Marketing Strategist EP067
ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset
Tiffany Carter
4.9 • 1.9K Ratings
🗓️ 28 January 2019
⏱️ 44 minutes
🧾️ Download transcript
Summary
You have to decide if you want a business or a brand.
A business is basic, you provide something that people need and like, and if you are doing it correctly, they will come back to buy from your business repeatedly.
A brand is something much more than a business, it has it's own emotional currency to people, trust has been built over time, anything that is sold aligns with the soul and mission of the brand.
I have both, my first company is a business not a brand, although a 7-figure business with an excellent reputation, it isn't a brand. My second company, ProjectME with Tiffany Carter was designed from the beginning (still less than a year old) to be a brand. It stands for something….the mission is clear…the tone is consistent…the vibe is obvious.
Learning how to create a brand that withstands time requires a special set of expert marketing skills (either learned or innate). My guest on today's podcast Jennifer Gardner, has run her brand and practice since 1992, she's a successful trial lawyer in Los Angeles who is teaching other lawyers how to build their own brands.
She also is the host of the Roamhowl Podcast, and author of 10X Your Referrals, which teaches must-know survival strategies for 21st Century
Law Humans who want to skyrocket their referrals.
You can connect with Jennifer at:
Instagram: @Iamjenniferbgardner
Podcast: http://www.roamhowl.com
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and on Twitter @tiffcarter4U
Transcript
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| 0:00.0 | Welcome to Project Me the Podcast, I'm your host Tiffany Carter, the founder of Project Me, |
| 0:14.4 | Multimillionaire Entrepreneur, former TV newscaster, money-making expert, |
| 0:19.7 | female empowerment speaker, and self-proclaimed office supply addict. |
| 0:24.7 | My mission is to take the mystery out of making big money. |
| 0:28.2 | Every week on Project Me the Podcast, I'll share success tips, strategies, and stories from other entrepreneurs, experts, and |
| 0:35.7 | millionaires, showing you exactly how you can achieve your most exceptional life. |
| 0:41.3 | Now let's get to it. You all know I love sharing my crazy life is my paper planner, but not any random planner, specifically my inner guide |
| 1:06.2 | yearly planner. The inner guide planner doesn't just organize my schedule, it helps me map out |
| 1:11.6 | and discover my goals, self-care and keeps my millionaire mindset on track |
| 1:17.0 | I want you all to get planning right away for 2019 so I arrange to get a special inner guide discount exclusive to my Project Me |
| 1:26.5 | Possie. Go pick out your favorite yearly planner at inner dash guide.com and at check out use the code Project at |
| 1:35.0 | in the inner dash guide dot com and at check out use the code project me 15% off and you will receive 15% off your entire order |
| 1:41.0 | if you are driving or multitasking and can't write this down, the inter-guide |
| 1:45.5 | link and code is in my Instagram bio at Project Me with Tiffany. And remember, as I |
| 1:50.6 | always say, you are either planning for success or heading to failure. |
| 1:59.0 | Welcome to the podcast and Possy Project Me with Tiffany Carter. |
| 2:04.7 | Today we have on Jennifer Gardner. |
| 2:06.9 | She's a highly respected trial lawyer in Los Angeles |
| 2:10.0 | and a lifelong successful entrepreneur who now helps other professionals develop an online presence |
| 2:15.9 | and audience to generate massive sales. What's up Jennifer, how are you? |
| 2:21.9 | Hey Tiffany, I'm great, thank you. How are you? Hey Tiffany, I'm great. |
| 2:24.0 | Thank you. |
... |
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