Create Your Shot: Kami Mattioli

Create Your Shot

Chris Horwedel

Sports, Underdog Sports, The Underdog, Basketball, Nba, -- None --, Create Your Shot

4.9 • 939 Ratings

🗓️ 12 December 2017

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

Smallz and Tyler Welcome on Kami Mattioli, social media manager for WME/IMG tennis. Kami, a social media expert, talks with the guys about the state of journalism, building her brand and working in sports. Formerly the college basketball editor of Sporting News, Kami talks about breaking into the business and what it was like earning that elusive blue check. She can be found on twitter @Kami.Â :31 Tyler and Smalls Intro of Kami 8:30 Intro to Kami Mattioli 9:35 Kami talks about her start and background 11:29 Gaining a following and using social media to grow 15:38 Transition of using social media personal and for different organizations 17:46 Journey as a Woman in sports 20:50 breaking into the industry after graduation 24:20 getting paid for what you do; Value 24:55 Networking; Story of connections 27:53 Future of Journalism 30:35 Subscription model, names driving revenue? 34:23 Interview process 40:28 Social media experts and learning 44:25 False sense of identities on social media 50:55 Career goals and plans 55:48 Don't Press Send! 1:00:49 City Review- Main Line Wawa!! 1:05:33 Ten TouchesÂ 1:17:23 Parting Shots

Transcript

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0:00.0	The following podcast is part of the underdog sports
0:07.9	podcasting network for a full list of our shows as well as breaking sports news and engaging feature stories.
0:15.4	Visit us at www dot the underdog sports.com. Come. to create your shot. This week Smalls and I have Cammy Matioli. She works for
0:35.9	William Morris and IMG. She is social media director for the tennis division and
0:41.1	Smalls and I know with Camby from college.
0:42.6	She also worked for Sporting News
0:45.4	as their college basketball editor
0:46.9	and social media director prior to that.
0:49.4	So a different theme this week.
0:51.9	We're stepping off the basketball court a little bit. There's no sea-isle talk for once, you know, even though Kami is from the main line of Philly. but her outlook is really interesting because
1:05.2	obviously social media is just a huge deal in sports. It's the biggest deal and
1:10.0	so she actually runs social media for pro tennis players and for a giant sports agency and event firm.
1:17.0	And I thought it was really interesting. I thought her mindset about building her brand and owning her own actions and getting jobs through that was totally fascinating.
1:26.9	And I think like for coaches and everybody in sports like there's a lot to take from this one on how to market yourself.
1:32.4	I mean, what do you think, Smalls? Yeah, I think, I think so. take from this one on how to market yourself.
1:32.6	I mean, what do you think, Smalls?
1:33.6	Yeah, I think social media is still,
1:37.6	as almost for coaches especially,
1:41.2	it's still new to us.
1:45.0	Although it's been around for a little bit of time,
1:47.7	but I think it's interesting to listen
1:50.5	to a person who's been successful of marketing herself and marketing her
	...

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