Create Opportunity, Stop Waiting For It
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
4.9 • 1.9K Ratings
🗓️ 7 January 2024
⏱️ 3 minutes
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| 0:00.0 | Sponsorship kills me. That's one of the core businesses I have. I'm like, don't you understand? |
| 0:04.5 | Stop trying to get a job selling sponsorship right now. I can sell you signage on new stadium. |
| 0:09.7 | I don't work for legends, but I promise you if I had a car dealership that wants to give me a million dollars, |
| 0:16.4 | they'll give me 20% for bringing them over there. |
| 0:18.8 | To 11, who's going to turn down? |
| 0:20.3 | Someone brought me business right now and said, Melts, I got a coaching client for you, |
| 0:23.8 | give me 20% of the deal. |
| 0:25.2 | At full price? |
| 0:25.9 | Yeah, sure. |
| 0:26.9 | Right? |
| 0:27.9 | You brought me a deal. |
| 0:28.9 | People can't reverse or see that simple awareness of if you have the value and bring it ask for a commission on the other |
| 0:33.8 | side. Most 25-year-old real estate agents that I know they work within the context of |
| 0:39.2 | where they live in in the neighborhood that they live in and they hit up all their family and friends to sell or buy their houses to make a commission. |
| 0:46.5 | Meanwhile, every other 25 year old real estate agent in that area is doing the exact same thing. |
| 0:51.8 | Why not at 25 years old go over to the neighborhood |
| 0:54.8 | with 70 and 80 year old people that own houses that are worth, oh by the way these |
| 0:59.2 | homes are usually worth one-tenth of the neighborhood over here with 70 and 80 year old people so if there's |
| 1:04.8 | 600,000 houses in their neighborhood there's six million dollar houses over here and |
| 1:09.2 | what's happening is the people that are hitting up the people that have six million |
| 1:13.8 | dollars houses are 50 year old executive looking manipulative real estate |
| 1:18.6 | agents that have great marketing and whatever and they forgot about what it's like to be hungry service oriented and value |
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