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The Playbook With David Meltzer

Create Opportunity, Stop Waiting For It

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Entrepreneurship, Business

4.91.9K Ratings

🗓️ 7 January 2024

⏱️ 3 minutes

🧾️ Download transcript

Summary

In this episode, I share insights on radically transforming your business approach. I emphasize the importance of creating opportunities instead of waiting for them, particularly in the context of sponsorship and sales. I explore strategies for young real estate agents, urging them to target untapped markets and differentiate themselves from the competition. I focus on the significance of bringing unique value and energy to your work, and how this can lead to substantial financial success. Join me as we discuss the power of proactive thinking and the impact it can have on your career.

Transcript

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0:00.0

Sponsorship kills me. That's one of the core businesses I have. I'm like, don't you understand?

0:04.5

Stop trying to get a job selling sponsorship right now. I can sell you signage on new stadium.

0:09.7

I don't work for legends, but I promise you if I had a car dealership that wants to give me a million dollars,

0:16.4

they'll give me 20% for bringing them over there.

0:18.8

To 11, who's going to turn down?

0:20.3

Someone brought me business right now and said, Melts, I got a coaching client for you,

0:23.8

give me 20% of the deal.

0:25.2

At full price?

0:25.9

Yeah, sure.

0:26.9

Right?

0:27.9

You brought me a deal.

0:28.9

People can't reverse or see that simple awareness of if you have the value and bring it ask for a commission on the other

0:33.8

side. Most 25-year-old real estate agents that I know they work within the context of

0:39.2

where they live in in the neighborhood that they live in and they hit up all their family and friends to sell or buy their houses to make a commission.

0:46.5

Meanwhile, every other 25 year old real estate agent in that area is doing the exact same thing.

0:51.8

Why not at 25 years old go over to the neighborhood

0:54.8

with 70 and 80 year old people that own houses that are worth, oh by the way these

0:59.2

homes are usually worth one-tenth of the neighborhood over here with 70 and 80 year old people so if there's

1:04.8

600,000 houses in their neighborhood there's six million dollar houses over here and

1:09.2

what's happening is the people that are hitting up the people that have six million

1:13.8

dollars houses are 50 year old executive looking manipulative real estate

1:18.6

agents that have great marketing and whatever and they forgot about what it's like to be hungry service oriented and value

...

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