In today’s episode, Rob shares with you his 12-year in the making POWOW product launch model and how you too, can follow this four-step method to successfully launching and scaling any product or service. Discover how to crowdsource your bonuses, spark engagement and build up a limitless desire for your product or service. This model works for any business, as long as you have a compelling offer and you’re launching it at the right time to serve your audience. Learn how to get the conversations going and gain knowledge from your own community. Find out the pain of your customers and learn from it, to create a product that instantly fits their needs and serves their desires. Finally, understand how to weave your story into your messaging and create a buzz around your product and a reason as to why you’re offering it. Tune in today and instantly learn the simple but effective steps to launching your very own product or service. KEY TAKEAWAYS Rob Moore’s Four-Step Launch model Having a product or service people want and you know will sell out - Run a test launch to a smaller audience and action the feedback to create a more well-rounded product. Alternatively, you can crowdsource the title, the bonuses and the main benefits from your community and build knowledge and intuition that will inform your product. Pre-launch - This is the hunger, desire and pent-up urgency that you build before you launch your product or service. Tease your audience and create engagement, don’t over-inform your customers, ensure you drip feed your audience and make them feel special and part of your launch. Get them involved, communicate the logistics and build hype around the release of your product or service. Actual launch - Don’t be scared to relentlessly promote your product or service, send one too many messages rather than one too few. Use your messages to communicate the bonuses and tell the story of your launch and what they get. Make sure to offer value in your marketing messages and not just repeat the same thing over and over, provide value, urgency and logical reasons why they need to purchase. Post-launch - Evaluate the launch and introduce the waiting list, the post-launch is an opportunity for you to reopen your offer and generate additional sales. Try to introduce something new and a reason as to why your offer is re-opening. Incentives people to share/review your product and offer X,Y,Z as a bonus, and as a result, you will super-charge your sales and serve your community. BEST MOMENTS “Scarcity, urgency and time sensitivity are essential to the success of a launch” “Launches help to build desire and if it’s time sensitive you can create a hungry audience, ensure you create a limited amount or only open it for a certain time” “It’s worth considering bonuses, even if you’re in an industry that doesn’t offer bonuses as an incentive” “Always offer scalable bonuses that enable you to serve as many of your customers as possible and create a leverageable” “A pre-launch helps to build the value of your product or service and inspire your audience to get invested in purchasing” “By the time you’re launching you know that your deliverables are certain to serve the desire of your audience. “ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com