I believe that loyalty is one of the most important things in my world.

It's something I value a lot.

How do we create loyalty in all aspects of our life within our personal relationships

and friendships within our business to our employees creating loyalty from our customers

to our brand or just creating individual loyalty with our specific customers?

I change whether or not an employee is loyal or not.

We can't do that.

I can only do two things in that situation.

One, I can do a better job at hiring.

So I bring in loyal people.

Number two, I can work really hard at earning that person's loyalty.

What can we do as leaders to earn the right to be in business with those people today and in

the future? And that trust is really two way, right?

I learn to trust you and you learn to trust me based on our actions over time.

In this world of loyalty, if you are truly loyal, it's not always going to be cupcakes and

balloons, right? Sometimes there's going to be ups and downs.

The right type of people want to grow.

The right type of people in your world want to accomplish what you've accomplished.

How do you create a relationship where people feel like you give more than you should?

And I don't just mean money.

It could be time.

That is being generous with one of our most valuable assets, which is time.

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