Hello, friends, thanks for joining us for another daily encouragement from Our Daily Bread.

Today's devotional titled Crave Him was written by Marvin Williams.

Why is it that when we say, this is the last potato chip I'm going to eat?

Five minutes later, we're looking for more.

Michael Moss answers that question in his book, Salt, Sugar, Fat.

He describes how America's largest snack producers know how to help people crave junk food.

In fact, one popular company spent $30 million

a year and hired crave consultants to determine the bliss point for consumers so it could exploit our

food cravings. Unlike that company, Jesus helps us long for real food, spiritual food, that

brings satisfaction to our souls.

In John 6, he said, I am the bread of life.

Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty.

By making this claim, he communicated two important things. First, the bread of which he

spoke is a person, not a commodity. Second, when people put their trust in Jesus for forgiveness

of sin, they enter into a right relationship with him and find fulfillment for every craving of their

soul.

This bread is everlasting spiritual food that leads to satisfaction and life.

When we place our trust in Jesus, the true bread from heaven will crave him and he'll

strengthen and transform our lives.

Thank you. him and he'll strengthen and transform our lives. Now let's get closer to Jesus by listening to today's Our Daily Bread devotional

scripture reading. It's taken from John, chapter 6, verses 25 through 35. When they found him on the other side of the lake, they asked him,

Rabbi, when did you get here? Jesus answered, very truly, I tell you, you are looking for me,

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