I'm Jim Kramer and you're about to hear a sample taken directly from today's

CBC Investing Club morning meeting.

Let's talk about one that did fit the pattern of this weekend, which is Starbucks.

This was one where Karen would have said, are you out of your mind?

Look at the way this thing acts.

And we don't do that. Now maybe we should do that, but if we're going to do that, then I'm not going to sit here and work for this company. I'm going to like go and work 24-7 to be a hedge fund traded and now. I've noticed I do that. I want to teach. And I have to mention Karen simply because she was part of the equation of way things work. And she would say that obviously you're wrong. Like I would say, listen, we're going to own it. And Loxman-Nar-Sim is turning around. And she would say, I don't know who Loxman-R-Simon is. I know that the stock's going lower. And what happened here this morning is that we got a very difficult LinkedIn post, which basically said that Luxman was not contrite.

That's when he was on CBC.

That Luxman has not figured out how to turn around America.

And he did say that the board members have to go into the, the board members should be going to the stores, which is very different from what they do that I know of. Now, Melody Hobson, who's the chairman and very independent, she picked, she was part of a team, but she was the driver for Luxman. So I think that the whole idea that even though the stock's down 23% it's just, it's just, you know, I don't want to call Howard from the peanut gallery because that would be too, too mean.

He created this company.

But he can have very strong views about how it's doing and maybe they consider maybe they don't.

I did like what he say about it.

It's not the miss that matters.

It's what happens next.

It's kind of the move forward on to Cincinnati type attitude. First action plan reinvest in mobile ordering

and payment platform, which I think did come up on the call, but also the go-to market strategy

needs to be overhauled, coffee forward innovation. So maybe they're just kind of losing their way,

so to speak, in terms of energy drinks. Right. Well, I mean, I think that really, if you want to sit back and say that Howard, like many, like us, we expected a bad quarter. Yes. But we did not expect the worst quarter of the year. No, no, not that size, clearly. Right. And, you know, when you get the worst quarter of the year, I could argue that that's the case.

You have to throw yourself on your sword and say, listen, I really screwed up.

And I've got, I have a lot of learning to do and I'm going to learn how to do this. Not a three-point plan that seemed to me to not address the, at court, it is an existential crisis. And I think that what Howard was

concerned about was that no one is taking this decline seriously. They just don't seem to think it

matters that much. Start your day with my outlook on the daily market every morning at 1020 a.m.

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