Cramer's Morning Take: Nike & Costco 10/15/25
Squawk on the Street
CNBC
4.1 • 567 Ratings
🗓️ 15 October 2025
⏱️ 4 minutes
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| 0:00.0 | Jim Kramer here to share with you a sample of my take on the market from today's CNBC Investing Club warning meeting. |
| 0:09.0 | Why don't we get into some analyst calls, BTIG, they initiated a bunch of retail names. |
| 0:15.0 | Nike, they love it, that's their top pick for 2026, $100 price target, So big believers in the turnaround here under CEO Elliott |
| 0:22.6 | Hill. I thought that was amazing and really the salient call today. Now, people look at the price |
| 0:29.3 | earnings bold, but I have to realize it's inflated because the earnings have been depressed. |
| 0:34.0 | The only area that I think is going to be hard to turn around is China. But |
| 0:37.9 | Elliot Hill has mentioned that. I'm a real believer in Elliot Hill and what he's doing in the |
| 0:42.2 | same way that I'm a real believer in Brian Nicol on what he's doing at Starbucks. I'm going to be |
| 0:45.9 | interviewing him in a few minutes for tonight's show. Look, we want to bank on smart executives |
| 0:51.0 | who are doing very difficult turnarounds over multiple years. And I think Nike is |
| 0:56.6 | maybe the cheapest stock in the portfolio right now. Hey, by the way, in terms of cheap stocks, |
| 1:02.1 | we don't know you what Capital One's going to report. But when I look at the credit losses of Bank |
| 1:08.1 | of America and how low they are, we may be into a real gem |
| 1:11.5 | when Capital One reports. So there's a belief I'm looking for stocks to sell 12 times earnings. |
| 1:17.6 | That's Capital One. That's the lowest in the banking group. And I think that Nike is going to end |
| 1:21.7 | having a very low PE once Elliott does the job. And I know he's going to do the job because |
| 1:27.3 | he is an athlete, |
| 1:28.7 | and they were run by a technician, and he can turn this around. |
| 1:32.9 | I like their call by BTIJ. |
| 1:35.6 | Yeah, when I think about the reward of a multi-year turnaround, my mind immediately goes to Charlie |
| 1:41.0 | Sharp as well, and we saw that yesterday with Wells' earnings report. |
| 1:44.8 | And it took us three quarters. We had to go for three quarters. And we were able to do it because |
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