Cramer's Morning Take: Meta Platforms 4/27/23
Squawk on the Street
CNBC
4.1 • 567 Ratings
🗓️ 27 April 2023
⏱️ 3 minutes
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| 0:00.0 | Jim Kramer here to share with you a sample of my take on the market from today's |
| 0:06.7 | CMEC Investing Club morning meeting. |
| 0:08.7 | That's jumped in Meta. |
| 0:09.7 | You'd see the stock up more than 10% right now. |
| 0:12.3 | It's a big position and we've, look, I think the reason, there's a lot of misinformation |
| 0:16.7 | about meta. |
| 0:17.8 | What happened is this. |
| 0:19.5 | Mark Zuckerberg decided to focus on AI in order to get around |
| 0:23.4 | the Apple blockage so that to increase engagement. What had happened after Apple was you were checking |
| 0:29.7 | seven times. There were only two new posts. So that meant that it was a mistake to check. Therefore, |
| 0:34.0 | the advertisers weren't getting what they want. They've now done reels, |
| 0:37.7 | brought insular back, real good growth there, 21% increase in engagement. Why? AI to get around |
| 0:44.2 | Apple. So this is very serious. Do they need to cut Metaverse spending there? Of course, |
| 0:49.5 | but that's not the point. Accelerating revenue with headcount reductions equals explosion in earnings. Give it a 20 |
| 0:57.7 | multiple. Still goes higher. Yep, that's very big. It's that year of efficiency meets accelerated |
| 1:03.8 | revenues, AI, doing so much of them, engagement, monetization. TikTok, look out, Reels just doubled, a couple billion in six months. |
| 1:13.6 | One of the more exciting things when we look at what Zuckerberg's doing, I am kind of stunned |
| 1:21.6 | at the ratio of advertising. |
| 1:25.6 | $3 in, $1 in, $3 out. |
| 1:29.3 | Nobody has that. |
| 1:31.3 | So look at all the rest of media. |
| 1:33.3 | That is a, no one has that data. |
... |
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