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Squawk on the Street

Cramer’s Morning Take: Costco 1/9/26

Squawk on the Street

CNBC

News, Business, Investing

4.1567 Ratings

🗓️ 9 January 2026

⏱️ 2 minutes

🧾️ Download transcript

Summary

Cramer says this stock is his favorite name in retail. Become a CNBC Investing Club member to go behind the scenes with Jim Cramer and Jeff Marks as they talk candidly about the market’s biggest headlines. Signup here: cnbc.com/morningtake CNBC Investing Club Disclaimer

Transcript

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0:00.0

Hey, it's Kramer, and this is my morning take on the market from today's CNBC Investing Club

0:06.3

morning meeting.

0:08.1

I think people were looking yesterday for this potential Supreme Court decision on tariffs.

0:14.8

Nike as well was a big gainer yesterday, and we saw a little bit of a pullback in both stocks

0:19.4

shortly after 10 when we learned, we're not going to learn to see it today.

0:22.6

Look, I'm a believer, by the way, let's just talk Costco. They want to return the money to the members.

0:29.6

And that will boost membership when people see them doing something like that.

0:33.6

And this, again, has become my favorite name for now.

0:36.6

I think this is a company where this was, obviously, the reups were not as strong.

0:44.2

I think the reups could change.

0:45.9

Renewals.

0:47.1

Yeah, Renewals.

0:47.5

Yeah, Renewals.

0:48.8

And I just think that this is, you know how we say that Boeing might be my favorite when it was 180.

0:55.0

Yeah.

0:56.0

I just think that this at Capital One at 150, that's what this is.

1:01.0

It is a coiled spring because once it gets one number right, that one new number, people are going to go crazy for it.

1:09.0

And it's the online sign-ups. It's not really

1:11.2

people that go into the stores. It's people that are online and shop. And they had really strong

1:15.8

December monthly sales and saw. But they also said they don't tell better stories. We don't have

1:19.8

Richard Glanty to tell the story. He would tell them good or bad. I just think the narrative

1:24.8

is told poorly right now.

...

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