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Squawk on the Street

Cramer's Morning Take: Apple 9/22/25

Squawk on the Street

CNBC

Investing, Business, News

4.1567 Ratings

🗓️ 22 September 2025

⏱️ 4 minutes

🧾️ Download transcript

Summary

Cramer reacts to strong demand pushing this tech giant higher. Become a CNBC Investing Club member to go behind the scenes with Jim Cramer and Jeff Marks as they talk candidly about the market’s biggest headlines. Signup here: cnbc.com/morningtake CNBC Investing Club Disclaimer

Transcript

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0:00.0

Jim Kramer here to share with you a sample of my take on the market from today's

0:07.0

CNBC Investing Club warning meeting.

0:09.0

I've always said Apple own it, don't trade it, and today is a verification of exactly

0:15.0

why I say.

0:16.0

Yeah, we're seeing more reports that the iPhone 17 selling incredibly well, better than last year's version.

0:23.8

You heard it from Mike Sievert from T-Mobile.

0:26.2

He said that, I'm just getting exactly what he said, that this past weekend was up to double digits versus last year.

0:35.0

Reuters, or excuse me, not Reuters, but another outlet reporting that Apple's

0:39.3

telling suppliers to increase production of the 17. Dan Ives, Wedbush, says new phones tracking

0:46.4

well. There was one analyst, Jeffries, took a different take on it. Outlier. Now, I mean,

0:51.5

he disagreed with what Apple's telling me that they could be wrong and he

0:57.1

could be right, but I find that fanciful. What Apple was saying is, look, these are full price.

1:03.7

But because you get a discount from out the carriers like Mike Siebert and new CEO, congratulations

1:09.3

at T-Mobile.

1:11.6

And the value of the trade in turned out to be more than we thought.

1:15.6

So there's been no increase in price.

1:17.6

Think about all the hand-wring that we experienced by the media,

1:20.6

about how it might be $200 or $300 more.

1:23.6

You know, because it hasn't been, it looks like the people are buying the premium ones, which means that not only is the average selling price going higher, but we know that the sales themselves have been good. Now, what I don't want to hear, and I will change my mind, is the super cycle. We don't want to hear super cycle. But we do have to respect the fact that it looks like that Apple actually has these free form factors that people like.

1:46.3

Why we don't like Supercycle? Well, it never ends up really living to the height. We saw that

1:51.6

last year. People thought, myself included, that Apple intelligence would be more meaningful

1:56.6

for an upgrade cycle. So people throughout the super cycle term, you want to keep expectations down, but it is impressive to see the stock now positive for the year, slightly,

...

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