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Squawk on the Street

Cramer’s Morning Take: Apple 1/30/26

Squawk on the Street

CNBC

News, Investing, Business

4.1567 Ratings

🗓️ 30 January 2026

⏱️ 4 minutes

🧾️ Download transcript

Summary

Cramer says this tech giant’s stock ‘should be bought’ post-earnings. Become a CNBC Investing Club member to go behind the scenes with Jim Cramer and Jeff Marks as they talk candidly about the market’s biggest headlines. Signup here: cnbc.com/morningtake CNBC Investing Club Disclaimer

Transcript

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0:00.0

Hey, it's Kramer, and this is my morning take on the market from today's CNBC Investing Club morning meeting.

0:08.1

Let's go into Apple, reported last night a blowout quarter.

0:12.9

It's blow.

0:13.2

Great guidance.

0:14.8

Just in terms of the quarter, you'd revenue up 16% year-over-year, beat the consensus by $5 billion, driven by iPhone sales,

0:23.3

up 23% year-over-year.

0:25.1

That beat the consensus by $7 billion.

0:27.4

China, a massive upside surprise, sales up 38% services revenue, up 14% in line.

0:34.3

Gross margins better than expectations.

0:36.9

Gross margins and guidance for the,

0:39.1

for the current quarter, that was impressive. Some were even calling it shocking, given the

0:45.5

attention, the risk from rising memory prices. And the stocks down $1.50. I mean, right now,

0:53.1

historically, the bears have the megaphone when they've reported for the last few times.

0:57.7

It's being almost been up.

0:59.0

They've sent it down.

1:00.3

I think that the people at Apple are probably in disbelief because I think Apple's much more in control of its faith than everybody else.

1:06.6

This is an SOC problem.

1:08.3

It's a flash problem, which is N-A-N-D.

1:10.7

And, you know, they got to get long-term contracts. Those things are up outrageously. But what matters is to you, will you get hurt by it or will you buy an iPhone anyway? I think that the momentum to buy iPhone is one of the strongest I've ever seen it, particularly back in China, and the company's

1:27.9

not getting enough credit. Now, does that mean you should go buy it right now? I think it did

1:32.0

touch when it was down four or five. That would be the moment. It could be the moment again.

1:37.1

I don't think it's going to rally today, but I do think it should be bought. Yeah, I mean,

...

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