Craig Green Says, ‘Fashion Can Come From Anywhere’
The Business of Fashion Podcast
The Business of Fashion
4.5 • 813 Ratings
🗓️ 17 September 2020
⏱️ 52 minutes
🧾️ Download transcript
Summary
- Protection and functionality are the two words that come to Green’s mind when he thinks of Moncler, so it was crucial to incorporate them into the collections he continues to design for the heritage skiwear label. “The first collection we did with Moncler, I thought it would be interesting to think about the most obvious imagery that we associate with [the brand] like mountains and the outdoors,” the designer said. The initial partnership gave birth to many years of collaboration that most recently saw Green reimagining Moncler’s staple winter jackets into wearable art for Collection 5, which launched last December.
- “Fashion can come from anywhere and can come from anyone,” said Green. “You have an idea of what fashion as a career will be, and then you discover designers who are so uncompromising in what they do and so individual in their voice.” For Green, it is problem-solving that continues to draw him to fashion; the endless possibilities of constructing new shapes and silhouettes using a range of textiles and patterns.
- Green’s ultimate goal is to design a wardrobe classic, like a Burberry trench coat. But for Green, the staple is more likely to be a workwear jacket. “For a brand or designer to create one of those items is really an achievement,” said Green. “I have great respect for designers that own wardrobe classics.”
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Transcript
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| 0:00.0 | It's just like the problem-solving aspect of fashion that I love. |
| 0:06.0 | We might start off with an idea that the whole collection is just sheets with holes in, |
| 0:11.0 | and we have to somehow make it work. So you start with that kind of idea, |
| 0:15.0 | and you don't really know how you're going to get there in the end. |
| 0:18.0 | For the collections you're working on, has it taken on board everything you've been through |
| 0:21.6 | in the last year or so? |
| 0:23.6 | It's slowly coming back to normal, but I think things will kind of never be the same again. |
| 0:28.6 | The way that it kind of all changed so suddenly, I guess just shows that you can't really have a plan for anything. |
| 0:34.6 | So you just kind of have to adapt as things change. |
| 0:46.1 | Hi, this is Imran Ahmed founder and CEO of the Business of Fashion and welcome to the BOWF podcast. The pandemic has not been a particularly easy moment for independent fashion |
| 0:51.6 | designers, even some of the most talented ones like this week's |
| 0:55.3 | guest Craig Green, who is hard at work on his spring summer 2021 collection, which he is hoping |
| 1:02.0 | to reveal in October. This time, it won't be in a fashion show format. As he explains to our editor |
| 1:07.4 | at large Tim Blanks, Craig is exploring alternative ways of showcasing his collection that feel more appropriate to the times. |
| 1:13.6 | He discusses his ongoing collaboration with Montclair and his love of problem solving and dream of designing a wardrobe classic. |
| 1:21.6 | Here's Craig Green inside fashion. |
| 1:34.2 | Craig, hello. |
| 1:39.5 | We're here today, B-O-F-Live with Craig Green, |
| 1:43.0 | really one of the most exciting, probably the most exciting mens of a designer in the world. |
| 1:44.3 | We last spoke a couple of months ago, I guess, |
| 1:47.7 | when Paris was doing their digital... |
| 1:50.1 | How long ago was it? |
... |
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