Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com.

And that's Penn with a double N.

And here's the show.

Hello, creatives.

I'm Joanna Penn.

And this is episode number 695 of the podcast, and it is Saturday the 27th of May

23, as I record this from Auckland, New Zealand. So in today's show, I'm talking to John

Fox about the lynchpin writer, crafting your novels key moments. We talk about what those various lynchpin moments are

and how you can write them more effectively, as well as how writing a book is different to

writing a blog, and a few of John's thoughts on the impact of AI for editors. So that's coming up

in the interview section. So in publishing and book marketing

update on the Ask Ally podcast this week, Orna Ross and Sasha Black talk about writing and

publishing across multiple genres. The practicalities of fitting it all in, writing different things at different

points in our lives, the challenges of branding, targeting different audiences, and the joys

of writing across genres, as well as balancing your time and more. So that's on the Ask Ally

podcast, and I normally do my monthly show with Orna but this month because I'm in New Zealand

she has done the show with Sasha Black so that is fun so I also write cross genre and I can add

that it is indeed one of the most challenging things but also something that I don't want to change

although I have definitely fought fought it I guess over the years many of you who've been listening for a long time know that I have although I have definitely fought it, I guess, over the years. Many of you who've been

...