Crafting Champions: Inside the New Intense Factory Racing Team

Downtime - The Mountain Bike Podcast

Downtime MTB

Wilderness, Leisure, Health & Fitness, Sports, Fitness, Hobbies

4.9 • 628 Ratings

🗓️ 13 February 2024

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today I’m joined by Joe Breeden and Olly Morris, the team owner and team manager for the new Intense Factory Racing team. We hear what led to Joe deciding to form the team and what his vision for Intense Factory Racing looks like. Joe, Olly and I discuss what it takes to create a high-performance environment, the meticulous selection of riders and staff and just how hard it is to get support in the current bike industry climate. What’s clear in this episode is the energy and passion that Joe and Olly have, providing great insight into the importance of not just the equipment you ride, but the environment in which you do it. So, it’s time to sit back, hit play and listen to this episode with Joe Breeden and Olly Morris.

You can watch this episode on the Downtime YouTube channel here.

You can follow the team on Instagram @intensefactoryracing, on YouTube here and at their website, intensefactoryracing.com.

Podcast Stuff

Supporting Partners

Shimano

Shimano have launched an awesome new range of gravity focussed footwear that you can find at mtb.shimano.com. I’ve been using the highly acclaimed GF8 GTX which is a perfect flat pedal shoe for wet/cold conditions.

We Are One Composites

We Are One make incredible wheels, it’s that simple. If you want some We Are One in your life, then for the month of February, Downtime listeners can get 20% off site wide (excluding bikes and frames) using the code ‘DowntimeFebruary2024‘ at weareonecomposites.com.

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Photo – Callum Philpott

Transcript

Click on a timestamp to play from that location

0:00.0	I really didn't want to leave intense.
0:01.6	Like, we put far too much effort into that bike.
0:04.5	And, okay, my motivation is to get two million budget
0:08.0	and go out and sign Locke Bruni, Lorus Vergeo, and whoever else.
0:12.1	You know, it's like...
0:12.6	We had two broken trucks and one broken arm.
0:15.8	And now that has, of course, come at a cost.
0:21.6	Hey, everyone, I'm Chris Hall and this is the downtime podcast where we're going to be taking
0:26.7	you deeper than ever into the gravity-based side of mountain biking. First up, a quick thanks
0:31.2	to our supporting partners. This episode is proudly sponsored by We are One Composites. As
0:35.8	A Vid downtime listers know, I'm a huge fan of
0:38.0	we are one's wheels and for good reason. It all comes down to two key factors. They're incredible
0:43.0	attention to detail and they're exceptional engineering skills. We are one's meticulous
0:47.2	precision means that everything they produce is of the highest quality. But what truly sets
0:51.1	their wheels apart is the engineering behind them. With a laser focus on achieving the ideal balance between stiffness and compliance,
0:57.5	WeR1 delivers wheels that offer a precise yet comfortable ride.
1:00.9	What's more, in my years of using the product,
1:03.0	I've encountered zero issues and required no maintenance,
1:06.0	a true testament to their durability and craftsmanship.
1:09.2	And exciting news for all downtime listeners. Throughout February,
1:12.8	we are one is offering an exclusive 20% discount sitewide, excluding frames and bikes. Simply enter
1:18.7	the code downtime February 2024 at the end of the checkout process on we are one composites.com.
	...

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