Crafting Authenticity: Building a Wellness-Focused Brand and Cultivating a Powerful Network with Dria Murphy, founder of Alise Collective and by dria

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 30 January 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Enjoy this video podcast on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Dria Murphy, a creative brand builder and wellness expert, knows first-hand how to craft an authentic brand. Over the last decade, Dria has established herself as the go-to “wellness girl” in New York City. By blending her professional and personal lives with her passion for wellness, she has founded Alise Collective and by dria. When Dria moved to NYC after college, she never imagined her path would lead her to where she is now. She started in Fashion PR for top fashion houses like Ralph Lauren and Topshop, then moved to a fashion tech startup that failed shortly after. After realizing she had no choice but to work for herself, Dria followed her instincts and connected with one person after another. As a result of growing and nurturing her network over time, Dria has been able to achieve long-term success. Currently, she is excited about the launch of her new membership for by dria, her online lifestyle site featuring her favorite wellness and lifestyle products. Be sure to listen in to find out how you can become a founding member and receive exclusive perks using the code “superwomen.” Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Guest Website: alisecollective.com bydria.com Social Media: @driamurphy @alisecollective @_bydria Big Ideas: Getting started in the Fashion PR industry in NYC What you can do to create opportunities by putting yourself out there and following through Embracing the hustle, networking, and remaining in integrity Learning to ask for more help from people who have been there before Building an authentic brand personally and professionally Using referrals to build your client list and letting your work speak for itself Why playing the long game is important when building a brand The importance of finding balance in your wellness routine Knowing your strengths as an entrepreneur and knowing when to hire experts The importance of being a reflection of your brand when your work and personal life are intertwined Having gratitude for the small moments in life The importance of “proactive downtime” Knowing your worth and changing your mindset Links: by dria membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you ever see a successful woman on your feed or in a magazine and think, wow, it must be
0:05.6	nice to have it so easy. Well, think again. Behind that glossy cover or smiling face is a ton of hard work,
0:12.8	countless failures, and endless learning experiences. I'm Rebecca Minkoff and I'm here to tell you
0:17.8	that success isn't a walk in the park. It takes grit, resilience,
0:22.5	and a willingness to take risks. That's why I created Superwoman, a podcast that peels back to
0:27.9	varnish and gets into the nitty gritty of what it takes to make it as a woman in today's world.
0:32.6	From luminaries and game changers to women you've never heard of but should, this podcast is here to inspire you to take your next leap, no matter how daunting it may seem.
0:42.4	We'll explore the sacrifices these women have made, the highs and loaves they've experienced, and the lessons they've learned along the way.
0:49.5	So if you're ready to be inspired and learn from some of the most successful women out there. Join me on Superwomen.
0:55.5	Together, we'll uncover the stories behind the successes and prove that with hard work,
1:00.7	determination, and a little bit of luck, anything is possible.
1:08.0	Hey, everyone, you're listening to Superwomen.
1:10.2	Today's guest is my dear friend and Pilates wingwoman, Drea Murphy. She and I bonded this summer a ton. But what I'm so excited about is what she is launching. She has two companies, not one, by Drea, which is an incredible membership community that just launched, sharing all the
1:29.5	racks and all the amazing things that she has curated as her incredible experience has
1:34.2	given her, as well as the Elise Collective, which specializes in brand experiences, partnerships
1:39.6	in the wellness and lifestyle space.
1:41.6	Guess what, everyone.
1:42.5	She's worked with businesses like Google, one hotels, the four seasons.
1:46.1	So she knows her shit.
1:48.1	You should take a listen to hear about how she launched her company,
1:50.8	the challenges she's overcome,
1:52.8	the things she's had to do that have set her back,
	...

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