Crafting a Magnetic Message. With Democratic Strategist Anat Shenker-Osorio.
The Bill Press Pod
BP Pods
4.7 • 601 Ratings
🗓️ 28 October 2025
⏱️ 36 minutes
🧾️ Download transcript
Summary
In this episode, Bill speaks with Anat Shenker-Osorio, a political strategist and messaging expert, about the state of Democratic messaging ten months into Donald Trump's second term. Shenker-Osorio critiques Democrats' reliance on polling and failure to effectively communicate their message to voters. She contrasts this with effective messaging strategies, citing examples like Zohran Mamdani and the importance of agenda-setting. Shenker-Osorio stresses the need for Democrats to adopt a more proactive and consistent messaging approach, focusing on key issues like affordability and framing the opposition as authoritarian. She also discusses current topics like AI-generated videos and California's Prop 50, emphasizing the importance of voter engagement and resistance to authoritarian tactics.
You can follow the great work of Anat Shenker-Osorio on Blue Sky at @anatosaurus.bsky.social.
Her podcast, Words to Win By: WordsToWinBy-pod.com
Her writings on Substack: substack.com/@anatosaurus
Today Bill highlights the work of The American Civil Liberties Union. More information at ACLU.org.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
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| 0:00.0 | Good day, good friends, and a big hearty welcome back to the Bill Press pod. |
| 0:12.9 | You know, the complaint I hear most often about the Democratic Party is that Democrats are so bad at messaging. |
| 0:20.4 | In many ways, on the issues, think about it, especially |
| 0:23.2 | under Donald Trump, they should have the advantage. Polls show that most Americans don't approve |
| 0:29.4 | of sending the military into American cities, shutting down the government, turning the Justice |
| 0:34.9 | Department into Trump's personal police force force or tearing down the White House. |
| 0:39.6 | Trump 2.0 is even worse than we thought it would be, but Democrats still seem to have a hard |
| 0:45.2 | time getting that message out in a way that would drive Democrats, independence, and disaffected |
| 0:51.8 | Republicans to the polls. So why? What are they doing wrong? And how can they |
| 0:58.0 | get it right? You may remember we talked about this problem about a year ago with campaign strategist |
| 1:03.5 | and messaging expert, Annot Shanker Osorio. Now, with the midtermist just around the corner, |
| 1:10.1 | we've invited Anat back to talk again about messaging what Democrats are doing right, what they're doing wrong, and how to change it. |
| 1:19.2 | Anna, welcome back to the Bill Press Pot. It's good to reconnect with you. Thanks for joining us. |
| 1:24.2 | Thanks for having me back. Let me just ask you the broad overall question. Here we are |
| 1:30.0 | 10 months into Donald Trump's second term, midterms right around the corner, and we're in the |
| 1:37.0 | middle of what could be the longest government shutdown ever. Donald Trump is sending the |
| 1:41.7 | military into American cities, turning the DOJ against his political |
| 1:45.8 | enemies. He's tearing everything down, like including the White House. Should give Democrats |
| 1:51.3 | great opportunities for getting the message out. Are they, how are they doing? Taking advantage of it? |
| 1:58.9 | Oh. |
| 2:01.7 | I know. |
| 2:02.6 | I threw a lot at you. |
... |
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