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Skin Anarchy

Crafting a Cult Beauty Brand in the Age of Social Media Influence with SACHEU Beauty Founder Sarah Cheung

Skin Anarchy

Ekta et al.

Fashion & Beauty, News, Entertainment News, Education, Arts, Self-improvement

4.5101 Ratings

🗓️ 17 May 2024

⏱️ 34 minutes

🧾️ Download transcript

Summary

Send us Fan Mail Let’s Chat Step into the world of beauty innovation with Sarah Cheung, the dynamic founder of Sacheu Beauty, as she recounts her transformation from a makeup devotee to a pioneering entrepreneur. Our exchange is more than skin deep; we unveil the breakthroughs behind Sacheu's sensational lip liner, a product that emerged from Sarah's clever repurposing of brow tint for the lips, shaking up beauty routines everywhere. Her story unravels the gritty determination it takes to fil...

Transcript

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0:00.0

Hey guys, welcome back to another episode of the computer hierarchy. This is your whole sector, and I am so so excited about the brand I'm going to introduce you guys to today because I have been really loving it and not just like one or two products literally across the board the entire line is you know a huge

0:16.6

home run so you know without further and I want to introduce you guys the founder of such

0:21.5

so beauty Sarah Chone.

0:23.4

Well, to the show, Sarah, I'm so excited to host you.

0:25.6

Thank you.

0:26.6

Thank you for having me.

0:27.6

Yeah, no, it's really exciting because I rarely get excited these days about beauty

0:32.0

brands, but yours is just amazing I really love it and I love all the you know

0:36.1

Products in the line the skin care stuff the beauty stuff it's all just like huge check marks going off like yes I love it you know so I can't wait to learn about that but I want to learn about you first like what got you into beauty and wanting to start your own line if you could walk us on memory lane.

0:50.5

Sure how far back can I go?

0:54.0

Start at birth.

0:55.0

It was a good place.

0:56.0

I'll just start from the beginning.

0:57.4

So growing up, I was a huge tomboy and I remember when I was 15, 16 and I went to Mac and bought my first eyeliner and put it on and I felt like my life changed and ever since then I've been obsessed with makeup products, beauty products.

1:13.3

And creating content around makeup started around when I was in college and that's because I

1:19.2

start to try out more and more products and I realized a lot of products weren't living up to their claims and being so frustrated

1:26.4

spending my very limited college budget on all these products that didn't actually do what is

1:30.9

claimed to do. It made me want to do review so I can steer people

1:34.8

in the right direction, maybe they won't make

1:36.4

the same mistakes that I did, and I start doing my own research

1:39.6

and really educating myself on makeup, on skin care. And that's really how it all started and

1:45.3

I started making YouTube videos about makeup and skin care and that now

...

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