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Business Daily

Craft beer in a pandemic

Business Daily

BBC

Business

4.4816 Ratings

🗓️ 22 September 2020

⏱️ 18 minutes

🧾️ Download transcript

Summary

Brewing, like many industries, has had to adapt during the coronavirus pandemic. And whilst this can be a logistical nightmare, the current crisis might also present some new opportunities. Elizabeth Hotson talks to beer writer, Pete Brown about the impact so far of coronavirus on craft beer. We take a socially distanced trip to East London to hear from Jon Swain, co-founder of Hackney Brewery and then cross over to Maryland in the US where Julie Verratti from Denizens Brewing explains how an aluminium can shortage is making it tough to ship her products. And in Mexico City, Jessica Martinez from Cerveceria Malteza explains how lockdown gave an unexpected boost to craft beer. Producer: Elizabeth Hotson. (Picture of beer cans by Elizabeth Hotson).

Transcript

Click on a timestamp to play from that location

0:00.0

I'm Elizabeth Hotson and in today's Business Daily, I'll be finding out how the craft beer

0:07.2

industries been faring during the coronavirus pandemic.

0:10.6

The crisis has impacted all brewers and that has affected smaller independent brewers

0:16.8

disproportionately harder. And why adapting a business model can turn into a logistical nightmare.

0:23.2

There's also currently a shortage of CO2.

0:25.7

So we're having issues being able to package as much beer as we'd like to.

0:29.6

But could the current crisis present new opportunities?

0:32.6

Many consumers started consuming craft beer because there was no other products.

0:39.0

This is Business Daily from the BBC.

0:44.9

Can I get a pint of the verdant light bowl please?

0:49.9

Thank you.

0:53.1

I'm doing one of my favourite things, sitting in a pub garden, having a pint.

0:58.6

But this is a luxury I've only recently been able to enjoy again.

1:02.6

For several months during lockdown, when pubs and bars were closed,

1:06.1

I was either buying cans at the supermarket or getting them delivered.

1:10.3

Statistics vary as to how much alcohol

1:12.6

we were consuming over lockdown. For example, in the UK, market research company Opinium

1:17.9

found that whilst 20% of respondents said they were drinking more frequently, nearly 50% of light

1:24.3

drinkers had cut their drinking down or stopped altogether.

1:28.4

And the figures vary by country too.

1:30.9

But one thing many places had in common is a change in the way that alcohol and especially

1:35.7

beer was consumed.

...

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