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Climate One

Cradle to California

Climate One

Climate One

Earth Sciences, News, Science, Social Sciences, News Commentary

4.7583 Ratings

🗓️ 8 September 2010

⏱️ 67 minutes

🧾️ Download transcript

Summary

Cradle to California William McDonough, Architect and Author, Cradle to Cradle Greg Dalton, Founder of Climate One American architect McDonough and German chemist Michael Braungart started the Cradle to Cradle revolution in manufacturing and design. Now they want to drive that integrated thinking deeper into the heart of capitalism. How? By creating a startup in Silicon Valley. The Green Products Innovation Institute, which McDonough and Governor Schwarzenegger christened last spring, aims to transform the “making and consumption of things into a regenerative force for the planet.” The institute will certify products to inform consumers and encourage corporations to use cleaner and more sustainable materials and processes. Does the world need another green seal of approval? McDonough says it’s about much more than that. He’s thinking big about architecture, manufacturing and transportation. And with his track record, he has the ear of captains of industry as well as activists including Brad Pitt. Join us for a conversation with one of the leading lights of the sustainability movement. This program was recorded in front of a live audience at The Commonwealth Club in San Francisco on September 7, 2010 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

There once was a woman who lived in a shoe. A size too snug, but what could she do? But that's not where her story ends. Thanks to a little help from her Experian friends, she got her score into much better shape and relocated to a box fresh new place, with room to grow and a mortgage to suit. Now, she lives in a spacious four-bedroom cowboy boots. Better your

0:23.7

Experian credit score to help get mortgage ready. Experian, better your score, better your story.

0:30.1

How will we power our future? Can we create a healthy and clean economy? Climate One at the

0:36.0

Commonwealth Club is at the forefront of the global debate about energy, economy, and the environment.

0:41.5

Bringing together the brightest and most provocative leaders of our time, Climate One is the place where big ideas get heard.

0:48.2

With thoughtful and insightful discussions on policy, business, science, and culture, Climate One founder Greg Dalton gets to the heart of the matter.

0:56.3

It's our future. It's time to come together.

1:00.1

Welcome to Climate One at the Commonwealth Club. I'm Greg Dalton.

1:03.4

Imagine a world with no waste.

1:05.7

When products reach the end of their useful life cycle,

1:08.6

the materials are remade into another product of equal value.

1:12.7

That's the vision that Bill McDonough and his co-author put forward eight years ago in their book,

1:17.0

Cradle to Cradle. Now Mr. McDonough is trying to institutionalize cradle to cradle with a new

1:22.1

institute that he and Governor Schwarzenegger christened in Silicon Valley last spring.

1:27.0

Can consumption be a regenerative force

1:29.0

for the earth and its people?

1:31.1

Can capitalism really clean up its act?

1:33.7

Can cradle to cradle theory be implemented

1:35.9

in the real world at scale?

1:38.4

We'll discuss these questions and more

1:40.2

with Mr. Medina and our live audience today

1:42.4

in San Francisco.

...

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