Cracker barrel. They revealed their new redesign logo last week. It's part of their broader rebranding.

But they removed the barrel and the man, along with the phrase, old country store from the logo.

And people are really upset that, what, Uncle Herschel, was that his name?

That the guy's name. The guy's sitting on the chair with the barrel in front of him. Okay, so a couple things with this. By the way, it's like had massive impact on Cracker Barrel. They, they, the stock was down almost $100 million in one day. Mm-hmm. And people are outraged. Now, a couple things with this. First of all, why did they change the logo?

Like, I don't understand what, I mean, there's nothing about this logo that is big or bold or impressive or, you know, it's not, it's like, I don't even understand why they went to all this effort to do this.

They're trying to modernize their brand.

But why?

Cracker barrel seems like it started as a built-in.

Kind of had its thing already.

It just does what it does, right?

So you don't, you don't really have to do any.

I mean, I'm not saying you never have to do anything but i'm saying

in terms of the core thing of what we do it just seemed like there was a large risk and no reward yeah

they removed the personality from it right sure and there's what makes it different and unique

and there's also this...

A place like Cracker Barrel, I think a big part of it is comfort that you will go to the Cracker Barrel

and you will have the same sort of experience that you add as a, depending on your age, as a child,

or that if you're an older adult, you had as a younger adult and generations experience

the same

thing together, right? Like, it just sort of does that thing. And we're messing with the logos,

seems like just a disastrous way to upset the feeling of the restaurant itself. So why would you do it?

Yeah, this really caught so much attention.

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