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99% Invisible

Cover Story

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 11 February 2014

⏱️ 18 minutes

🧾️ Download transcript

Summary

You know the saying: you can’t judge a book by its cover. With magazines, it’s pretty much the opposite. The cover of a magazine is the unified identity for a whole host of ideas, authors, and designers who have created … Continue reading →

Transcript

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0:00.0

This is 99% invisible. I'm Roman Mars.

0:04.0

Ideas for magazine design that will blow his mind.

0:08.0

Best cover ever.

0:10.0

Finally, our guide to what readers want.

0:13.2

You know the same.

0:14.4

You can't judge a book by its cover.

0:16.6

With magazines, it's pretty much the opposite.

0:19.0

That's Avery Truffelman.

0:20.1

She works here.

0:20.9

You can and you should judge a magazine by its cover.

0:23.6

Story behind the cover that everyone is talking about.

0:26.5

They want you to change your cover, change your life.

0:29.7

The cover of the magazine is the unified identity for a whole host of ideas and authors and designers

0:35.7

who have created the eclectic array of stories and articles and materials within each issue.

0:40.7

And some would argue this identity extends to the reader as well.

0:45.0

magazine covers are very potent.

0:48.0

So if you're holding a copy of Vogue,

0:50.0

in the moment that you're seen with that,

0:52.0

either by yourself or by your peers, then you are a vogue reader.

0:56.4

And this is different than being a twilight reader or a da Vinci Code reader.

1:00.4

A book is a fixed moment in time, whereas a magazine is a constant source of ever-changing content.

1:06.7

And that's why the design of a magazine is so challenging.

...

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