This is 99% invisible. I'm Roman Mars.

Ideas for magazine design that will blow his mind.

Best cover ever.

Finally, our guide to what readers want.

You know the same.

You can't judge a book by its cover.

With magazines, it's pretty much the opposite.

That's Avery Truffelman.

She works here.

You can and you should judge a magazine by its cover.

Story behind the cover that everyone is talking about.

They want you to change your cover, change your life.

The cover of the magazine is the unified identity for a whole host of ideas and authors and designers

who have created the eclectic array of stories and articles and materials within each issue.

And some would argue this identity extends to the reader as well.

magazine covers are very potent.

So if you're holding a copy of Vogue,

in the moment that you're seen with that,

either by yourself or by your peers, then you are a vogue reader.

And this is different than being a twilight reader or a da Vinci Code reader.

A book is a fixed moment in time, whereas a magazine is a constant source of ever-changing content.

And that's why the design of a magazine is so challenging.

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