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Brandon Thurston from Ressalonomics is up next, and we're going to follow Brandon with

John Pollack from post-Ressling.

Thank you, and good afternoon, everyone.

But we can't ignore the math, okay?

We can't ignore the data.

Go on Google Trends, type in your name, then type in mine.

You're a straight line. I'm a pyramid.

I like the very direct question on that.

Television ratings, downward spiral, fire rate, plumbing it.

The time is now to turn the math around.

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