Your coffee could soon cost more because the US has hit the world's biggest coffee producer with its toughest tariffs yet.

Good morning. This is The Marketplace Morning Report and we're live from the BBC World Service. I'm Leanna Byrne.

So the Trump administration's steepest tariffs yet have come in and they're coming into force against Brazil.

From today, a raft of Brazilian goods, including coffee, will face a 50% import tax.

President Trump says it's in response to what he calls the witch hunt against the country's former president.

Here's the BBC's Ione Wells in Sao Paulo.

Brazil is the world's largest coffee exporter and provides about a third

of the US's supplies. The decision will hit both Brazilian businesses and American coffee drinkers

financially. What's unique is these tariffs are almost entirely political. President Trump has

attributed them to the trial of the right-wing former president of Brazil, Jaia Bolsonaro, who's facing

trial for attempting a coup after losing

the last election, something he denies. Mr. Trump has called it a witch hunt. Brazil's government

has slated what it's described as foreign interference towards Brazil's judiciary.

Ioni Wells there. For more on the impact, I spoke to Giliami Moria, a coffee analyst of

Rabu research in Sao Paulo,

and I started by asking how the industry was reacting.

Actually, we got surprised with this measure, you know,

because the industry, or the exporter, at least, was expecting that

because coffee is not something planted in US, you know, probably they would put in a basket

exempted from these tariffs. And for sure, comparing to other competitors, you make us losing

competitiveness against the other players around the globe. So how are producers going to deal with that, though?

Are they considering shifting their exports elsewhere?

...