5 • 4 Ratings
🗓️ 15 November 2024
⏱️ 16 minutes
🧾️ Download transcript
Some employees have argued political posts are good for business, and urged the company to loosen its political ads ban. Others worry politics could poison TikTok’s magic.
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0:00.0 | Hi everybody, I'm Brittany Lewis, a reporter here at Forbes. |
0:06.0 | Joining me now is my Forbes colleague, Emily Baker-White. |
0:09.0 | Emily, thanks so much for coming on. |
0:11.0 | Thanks so much for having me. |
0:14.0 | On this election day, you have a very relevant story about the battle over how much politics to allow on TikTok. |
0:21.6 | So talk to us about the internal battle, first of all, on the colleagues in TikTok talking about |
0:28.6 | whether they should ban politics, what the political discourse on the apps would look like. |
0:34.6 | Yeah, so TikTok has a long history of ambivalence and nervousness about politics. |
0:42.3 | They used to call themselves the last sunny place on the internet. |
0:47.3 | They really wanted to sort of be a politics-free zone as best they could. |
0:51.3 | And in part, that's because TikTok is owned by a Chinese parent company. |
0:55.9 | And so if there's even a shred of doubt about whether TikTok might be putting its thumb on the |
1:01.5 | scale in favor of one candidate or against another candidate, that would make people really |
1:06.9 | uncomfortable. And so the company's stance from from here on, you know, from from their |
1:12.5 | founding has sort of been to avoid politics as best they can. But as TikTok has gotten bigger, |
1:18.0 | it is as we all know impossible to avoid politics these days. And it's especially impossible |
1:24.6 | to avoid politics when you have 170 million Americans on your platform. |
1:28.5 | That is more people than voted for Trump and Biden in 2020. |
1:32.8 | It is a huge number of people, and they are having this conversation on TikTok. |
1:37.8 | And so some people at TikTok have said, let's lean into it. |
1:42.2 | It gets clicks. |
1:44.0 | It keeps people on the app it makes money |
... |
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