4.8 • 1.6K Ratings
🗓️ 6 July 2021
⏱️ 62 minutes
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0:00.0 | Hey, everybody. Before we go to today's show, I want to just give you a super quick PSA about |
0:05.1 | advertisements on Flash Forward. So I talk on this show a lot about privacy and understanding |
0:10.4 | who has your data and how they're using it. So I just wanted to be fully transparent with |
0:14.0 | you all about the ways in which ads on this show get picked and why you might hear what you hear |
0:18.6 | and a couple of little changes. So there are two kinds of ads on Flash Forward. The first is |
0:23.2 | what's called a host read, which is just, you know, when you hear me read an ad for something, |
0:26.7 | you're used to them, you've heard them. And usually I then say something like go to sponsor |
0:31.6 | website.com slash flash forward. By going to that link, that is how the sponsor knows that you |
0:36.7 | came from this podcast flash forward. And that is how they measure success. But it's probably not |
0:42.4 | surprising to find out that that is not a great measure because if you are anything like me, |
0:47.1 | you often forget the full URL and later you're like, oh wait, where did I hear about that company? |
0:52.5 | Which podcast was it? So you just go to like the regular website. So now more and more advertisers |
0:58.6 | are asking us to include some kind of little tracking pixel on these host red ads. I'm not going |
1:04.4 | to go into the details of how this works. But if you go to flashforward pod.com slash support, |
1:09.8 | I will put a little bit more information and some links to explain it. But the basic just is that |
1:14.4 | there's a little tag attached to the episode. And when you access it, it helps advertisers find out |
1:19.0 | if you actually went to their website after listening to flash forward or not. Now I only accept |
1:24.3 | this kind of advertiser, this kind of tracking. If I am convinced that they are abiding by all the |
1:28.9 | standards and that they take privacy seriously. But I also believe that it is very important for you, |
1:34.0 | the listener to know that this is happening. Obviously, it's not just happening on flash forward. |
1:38.7 | It's probably happening on lots of other podcasts that you listen to. But if there is an ad like this |
1:43.8 | in the episode, I will always put a little note in the show notes with a link to explain how it |
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