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One, three. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, March 7th.

It's human nature. We just love superlatives. Who's wealthiest, tallest,

highest scoring? But today, we're looking at a business superlative that is a little harder to measure.

That is, which big online retailer makes customers the happiest? For the first time in a decade,

Amazon is not the champion. No, this year,

the title goes to a company you probably think of as a leading brick and mortar business,

not an online superstar. Costco was determined to be consumers' favorite online store

in a major customer satisfaction survey the other day. Researchers with the American

Customer's Satisfaction Index, the AXE, have been evaluating shopper's happiness annually since 1994.

Costco is a newcomer to the survey's internet retail category. Despite its newbie status,

it edged ahead of Amazon with a score of 83 out of a possible

...