Understanding the human body is a team effort. That's where the Yachtel group comes in.

Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years.

Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program.

To learn more about Yachtolt, visit yawcult.co.

J-P. That's Y-A-K-U-L-T.C-O-J-P. When it comes to a guide for your gut, count on Yacolt.

This is Scientific Americans' 60-second science. I'm Erica Barris. Got a minute?

Clinically proven breakthrough technology, 10 years of genetic research.

These are phrases you might expect to find in the pages of Scientific American.

But these descriptions also show up in commercials and print ads for cosmetics.

Now, a study finds that some will make that a lot, of those science-sounding claims are

simply not true. Researchers looked at nearly 300 ads in magazines such as Vogue. They analyzed

claims in the ads and ranked them on a scale ranging from acceptable to outright lie.

And they found that just 18% of the boasts that the researchers looked at were true.

23% were outright lies.

And 42% were too vague to even classify.

The study is in the Journal of Global Fashion Marketing.

The Food and Drug Administration regulates what goes into your cosmetics and what goes on the label.

If a claim is blatantly untrue, the FDA can take action.

Vague language on labels may be a way to keep the FDA at bay.

Meanwhile, ads are regulated by the Federal Trade Commission.

Just last year, they charged L'Oreal for deceptive advertising of its Genafique products, which the company said were clinically

proven to boost genes activity that would lead to the production of proteins, causing

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