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Life in the Peloton, presented by MAAP

Cory Williams - L39ION of LA & changing the US cycling scene

Life in the Peloton, presented by MAAP

Mitch Docker

Health & Fitness, Fitness, Sports, Wilderness

4.8543 Ratings

🗓️ 1 June 2022

⏱️ 36 minutes

🧾️ Download transcript

Summary

Rapha presents Life in the Peloton! This week I’ve got a really cool guest for you on the pod, American Cory Williams. Hailing from South Central L.A. (and weighing in at 65 kilos…). Cory is a hugely successful racer and regular winner on the U.S. criterium scene, as well as a founder of the L39ION of Los Angeles racing team.  Growing up in a cycling-mad family (their father, Calman, competed internationally for Belize) Cory and his two brothers, Justin and CJ, spent their youth racing up to four criteriums a week in California.   The brothers soon recognised that traditional cycling races and media weren’t hitting the mark with an audience who were used to following faster-paced US sports like NFL & NBA. So, instead of just trying to follow the traditional pathways of cycling over in Europe, they set about trying to make the changes they wanted to see in their home country.  Starting off by strapping a Go-Pro to Cory’s helmet, and filming from inside action-packed criterium races, the brothers soon built a huge following online while also winning big on the road. Since then, things have taken off, the brothers have been dominating the US crit scene, and L39ION of LA has grown to be one of the most popular teams on the planet. The team has one of the coolest kits and most unique vibes out there, and in 2021 through the ‘Into the Lion’s Den’ crit in Sacramento – started to get involved in organising events.  If you haven’t seen Cory’s videos, they are well worth checking out at nationsnumber1beast on YouTube – they are fun to watch, have some great insight and of course, they are filled with characters you’ll love to follow.  I had a great chat with Cory about his journey, from the early days of being an outsider – putting his lycra shorts on to go training after school in South Central LA, through his love of film and racing, to breaking down how his team dominate in the races they ride. We also spoke about his current plans to try to create a new race series in the US, as well as his famed love for Zwift.  I hope you enjoy the insight! Cheers, Mitch   Listen Listen & subscribe to this series on the Life in the Peloton website, at Spotify, Apple Podcasts, GooglePlay, Stitcher, Youtube or your favourite pod app. Show Notes Episode breakdown: 0:00min to 2:45 – Intro to episode 2:45min to 5:53 – Cory’s path into cycling 5:53min to 29:43 – L39ION of LA & the US racing scene 29:43 to 31:55 – Talking Zwift, training in LA & the ethos of the team 31:55 to end – Outro . . . Keep up with Cory on Instagram @nationsnumber1beast Find out more about L39ION of LA at l39ionla.com or on Instagram @l39ion.la . . . This episode is brought to you by Rapha, makers of the world’s finest cycling clothing & accessories and the worlds largest cycling club, RCC. Find out more about Rapha: their kit, their club, their events and awesome clubhouses at rapha.cc. . . . Keep in touch Find all our episodes, LITP news and merch on our website www.lifeinthepeloton.com Listen on all good podcast apps, and now on Youtube. Follow us on socials: Instagram: @lifeinthepeloton Twitter: @lifeinthepelo Merch Paris-Roubaix Caps are back & available to shop. Get your cap collection growing – jump over to our online shop to grab one now. Shop LITP casual Merch anytime online at our store. From casual caps to mugs, embroidered tees, logo tees, sweaters and much more.. Theme Music The theme music for Life in the Peloton was composed by Pete Shelley, who was lead singer of the punk band Buzzcocks. It was commissioned by the production company behind Channel 4’s coverage of the Tour de France in the 1980s and was used as the theme music for the nightly highlights show. Pete died in December 2018. We were given permission by Pete’s widow and his manager to continue using the music for the theme tune to Life in the Peloton. To hear more about the music, listen to the Andre Greipel episode of Life in the Peloton. Subscribe  Sign up to Life in the Peloton email upda

Transcript

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0:00.0

Gidey guys and welcome to Life in the Peloton.

0:25.7

I'm Mitch Stocker and we've got a really cool guest for you this week, Corey Williams.

0:31.0

Now you may have heard of him, he hails from South Central L.A.

0:35.0

Corey has been a hugely successful one-day racer and a regular winner on the

0:39.9

US Criterium scene. He's also one of the founders of the legions of LA Los Angeles racing team.

0:47.4

He established this team way back in 2019 with his older brother, Justin Williams, and they

0:52.6

had the goal of changing the diversity and

0:55.2

the inclusion in cycling.

0:57.1

Apart from trying to change the diversity in cycling, they've also set out to change

1:01.3

US cycling altogether, as they have recognized that the traditional cycling racing and media

1:07.3

really wasn't hitting the mark with the audience who were trying to follow the fast-paced

1:12.2

US sports, you know, like NFL, NBA. So instead of just trying to follow the traditional

1:18.0

pathways, you know, of cycling over in Europe, they went about trying to make changes that

1:22.7

people in their home country could really relate to and understand and follow. One of the most important

1:28.2

things is, I think, is how we look. Cycling, how it is perceived. This is very important when it

1:34.6

comes to changing cycling in the US and making it more relatable to that US fan base. Corny's

1:41.6

brothers have recognised this and just fully embrace their own individual style

1:45.9

and just brought into their team, Legions of LA. If you've seen them, you'll know what I mean.

1:51.0

And now with the help of Raffart, they've put that feel into a kid as well.

1:55.2

We come from popular culture where, you know, what you wear is how you feel, you know, dress good,

2:01.4

you know, you feel good and you perform good. So working with Rafa has been amazing because,

2:05.8

you know, they have really great designers and just the way they could get colors to pop on

...

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