Cory Williams - L39ION of LA & changing the US cycling scene
Life in the Peloton, presented by MAAP
Mitch Docker
4.8 • 543 Ratings
🗓️ 1 June 2022
⏱️ 36 minutes
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| 0:00.0 | Gidey guys and welcome to Life in the Peloton. |
| 0:25.7 | I'm Mitch Stocker and we've got a really cool guest for you this week, Corey Williams. |
| 0:31.0 | Now you may have heard of him, he hails from South Central L.A. |
| 0:35.0 | Corey has been a hugely successful one-day racer and a regular winner on the |
| 0:39.9 | US Criterium scene. He's also one of the founders of the legions of LA Los Angeles racing team. |
| 0:47.4 | He established this team way back in 2019 with his older brother, Justin Williams, and they |
| 0:52.6 | had the goal of changing the diversity and |
| 0:55.2 | the inclusion in cycling. |
| 0:57.1 | Apart from trying to change the diversity in cycling, they've also set out to change |
| 1:01.3 | US cycling altogether, as they have recognized that the traditional cycling racing and media |
| 1:07.3 | really wasn't hitting the mark with the audience who were trying to follow the fast-paced |
| 1:12.2 | US sports, you know, like NFL, NBA. So instead of just trying to follow the traditional |
| 1:18.0 | pathways, you know, of cycling over in Europe, they went about trying to make changes that |
| 1:22.7 | people in their home country could really relate to and understand and follow. One of the most important |
| 1:28.2 | things is, I think, is how we look. Cycling, how it is perceived. This is very important when it |
| 1:34.6 | comes to changing cycling in the US and making it more relatable to that US fan base. Corny's |
| 1:41.6 | brothers have recognised this and just fully embrace their own individual style |
| 1:45.9 | and just brought into their team, Legions of LA. If you've seen them, you'll know what I mean. |
| 1:51.0 | And now with the help of Raffart, they've put that feel into a kid as well. |
| 1:55.2 | We come from popular culture where, you know, what you wear is how you feel, you know, dress good, |
| 2:01.4 | you know, you feel good and you perform good. So working with Rafa has been amazing because, |
| 2:05.8 | you know, they have really great designers and just the way they could get colors to pop on |
... |
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