It's that time, time, time, time.

Lock and load.

The Michael Verishow is on the air.

Let's start with before we get to kind of the meat of the show.

Let's talk about our culture for a moment.

And let's use as an example an anecdotal case of the UFC.

Dana White is the president of the UFC, which is by my reckoning the most interesting, profitable, exciting combat sport in America in the world for that matter today.

He once heralded sweet science of boxing has taken second or third place to UFC.

And much like soccer, unlike say football or basketball or baseball, you can have matches, competitions, bouts constantly.

Hey, here's Conor McGregor and here's Floyd Mayweather.

Okay, so you guys aren't able to fight or don't want to fight again because you made enough money.

Well, how about each one of you just you train some other guy and y'all's guys will fight your proxies will fight.

Because nobody knows who be lubi and jagamaga.

So of who be lubi and jagamaga are fighting nobody's going to watch that.

I mean, the hardcore fans will.

But if we do it as McGregor versus Mayweather and their guys are going to fight and then we'll do Chuckland.

Oh, we'll do we'll do all this.

Chuck LaDale will have one to all all the great names.

Dana White is a master of promotion.

And that is what so much of business is.

It's creating an audience on our morning show.

I often talk about the fact that it's not how good your cupcake is as to whether you will succeed in business.

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