Corporate Cowards: The Companies That Ditched Pride in 2025
Happy Healthy Homo
Joel Wood & Keegan Hirst
4.8 • 779 Ratings
🗓️ 9 July 2025
⏱️ 39 minutes
🧾️ Download transcript
Summary
Going to therapy is a sign of strength, not weakness. Our paid partner BetterHelp makes therapy simple, with 10% off your first month to help you get started: https://betterhelp.com/happyhealthyhomo
Welcome to Season 5 of Happy Healthy Homo hosted by Keegan Hirst and Joel Wood. Please rate and review us on Apple Podcasts, it'd really help us out: https://podcasts.apple.com/gb/podcast/welcome-to-happy-healthy-homo/id1677092370?i=1000604110054
This week we're getting fired up about Pride and the companies that have done a runner when things got too real. We're talking about the companies who were all rainbow logos last year but mysteriously went silent this Pride month.
We chat about the statistic that 39% of Fortune 500 companies pulled back their Pride support this year, why Trump's election has made everyone scared of being "too woke," and how Pride feels more like the protest it started as rather than the party it became.
Joel opens up about going back to therapy because of Keegan's heart condition, while Keegan gets passionate about why some gay people are distancing themselves from trans issues when we should be standing together.
We also give massive props to the brands that actually showed up, from Boots smashing it to train companies wrapping entire trains in rainbow colours, and an exciting announcement about Leeds Pride!
Plus we get into what real allyship looks like when it's not trendy, why supporting queer owned businesses matters more than ever, and what it really means to be part of our community in 2025.
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Transcript
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| 0:00.0 | Hey Homo's. Welcome back to our podcast. I'm Keegan. I'm Joe. We're boyfriends and this is Happy Healthy Homo. |
| 0:11.8 | Yeah, the podcast where we want to empower you guys and ourselves to live happily and healthily. |
| 0:17.1 | That's our remit. That's what we're about. And in this episode, we want to talk about pride. |
| 0:22.4 | Another Pride month done and dusted. And I think it's been quite an eventful one. And I know there's still lots of pride parades to go on across the UK, across the US. |
| 0:33.8 | I always find that really funny because it's like, it doesn't feel over to me because there's so |
| 0:38.5 | many prizes that we go to in July, August. And like you said, I think there's even some in September. |
| 0:43.7 | Yeah. So late. But we wanted to talk about Rainbow capitalism, grassroots resistance that we've |
| 0:50.6 | kind of seen popping up. And I think for people who did attend Pride or have |
| 0:56.6 | noticed Pride, why it might not have felt as much like a parade, as much of a celebration |
| 1:01.4 | as it has done in previous years. And I think that's that's really important. So in this episode, |
| 1:07.7 | we're going to talk about companies that have pulled back this year that have supported pride in previous years, as well as the companies who have maintained their support, and they're the companies that we should be shouting out and giving lots of praise and respect to. |
| 1:20.3 | And money. |
| 1:21.0 | And money. |
| 1:21.8 | And also why being, I guess, openly gay, queer, whatever word you feel represents you better, feels |
| 1:31.0 | more risky at the minute given the current political climate. |
| 1:35.6 | Yeah. |
| 1:35.9 | So talking about, we'll be talking about that like you said, the political climate shifting |
| 1:39.4 | identities and the visibility of the gay community in media, why that might be shifting |
| 1:44.4 | slightly at the minute. Yeah, absolutely. And just talking about what it really means to be a part |
| 1:48.7 | of our community in 2025 and what it means to be an ally as well, because let's face it, |
| 1:54.8 | we are a minority. It's always going to be like that, despite what people may say, |
| 2:00.4 | the agenda is not that good. And |
... |
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