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Equity

Corporate comms for the startup soul

Equity

TechCrunch

Entrepreneurship, Business News, News, Business, Technology

4.2 • 372 Ratings

🗓️ 17 November 2022

⏱️ 31 minutes

🧾️ Download transcript

Summary

Hello and welcome back to Equity, TechCrunch's venture capital focused podcast where we unpack the numbers and nuance behind the headlines. Today we have something a bit different for you. In light of the never-ending Musk-Twitter saga, and news that the new social media CEO had cut its corporate communications staff to the bone -- and then some. So to get more perspective on the role that a corporate comms team plays in both startups and public companies alike, we wrangled two folks who have just that experience set: Kelly Boynton, senior director of communications at Gusto Keyana Corliss, until recently the head of global communications and PR at Databricks The pair discussed the role that comms plays in companies both internally and externally, and why it deserves a seat at the decision-making table. Given the media furor surrounding Musk himself, you can imagine that we had a lot to talk about. Oh, and Keyana has a podcast that Alex was a guest on, in case you want to hear more from her! Regular service returns tomorrow! Equity drops at 7 a.m. PT every Monday and Wednesday, and at 6 a.m. PT on Fridays, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders, one that details how our stories come together, and more! Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hello and welcome back to Equity Tech Runches Podcast all about the business of

0:14.4

startups where we unpack the numbers and the nuance behind the headlines. My name is

0:18.0

Alex. I'm here with a bonus episode today, something a little bit special. I am

0:21.4

putting on my Wednesday hat and I'm going to be talking to a couple

0:24.3

people that I know about a topic that is near and dear to my current thinking.

0:28.0

What's going on? Well, I'm curious about the world of corporate communications, because as you may have heard Elon Musk bought a

0:34.0

company called Twitter kind of a big deal and one thing that he did according to Axios

0:38.1

was Ax the entire communication staff apart from one person therefore kind of putting it all into his hands, much like he's done with Tesla and Space X.

0:46.8

And I sat down and went, how crazy is that? And I didn't have an answer. So I decided to learn more about corporate combs, and to help me do that I have a couple of guests.

0:54.4

Friends of mine, people that I've talked to for ages and ages and ages.

0:57.8

They're both smart as a whip and they're both very funny they've promised so this should be a good time first up we have

1:03.1

Kiana Corliss former head of Combs at Tablo through its IPO and

1:06.4

formerly head of global communications at PR at Databrics kiana say hi hi and then we also

1:12.1

have Kelly Landander's Boynton

1:13.1

Gustavo Senior Director of Communications and a former VP at Access Communications

1:16.8

where she was for some time Kelly say hi.

1:19.2

Hi thanks for having me.

1:20.4

Can I just say how weird this is to be having you guys on the show as guests?

1:25.0

Because usually I talked to you like five minutes before I talked to a CEO about something

1:29.0

and we're like, you know, figuring out a detail. It's strange to be like interviewing you

1:33.2

while we're recording.

1:34.3

I can't quite get my head around it.

...

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