meta_pixel
Tapesearch Logo
Log in
American Innovations

Corn Flakes | Crunch Time | 2

American Innovations

Audible

Education For Kids, History, Steven Johnson, Kids & Family, Science

4.64.1K Ratings

🗓️ 29 August 2019

⏱️ 43 minutes

🧾️ Download transcript

Summary

After missing the chance to buy the rights to Shredded Wheat, the Kellogg brothers are on a quest to make toasted wheat flakes the leader of the breakfast revolution.

The cereal they make would change the culinary landscape of the country—and push their relationship to the breaking point. 


Support us by supporting or sponsors!

Lightstream - As a listener of American Innovations, you can apply now to get a special interest rate discount. The ONLY way to get this discount is to go to LIGHTSTREAM.COM/AI

Titan -  Sign up for Titan today and get 25% off your advisory fees. Head totitanvest.com/ai to get started

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, prime members, you can listen to American innovations,

0:03.6

add free on Amazon Music, download the app today.

0:07.0

It's Spring 1894.

0:18.0

Dr. John Harvey Kellogg and his brother Will are racing up the steps

0:23.0

of the Battle Creek Sanitarium as a distant clock tower strikes midnight.

0:28.0

It's finally Sunday. They've spent all of Saturday itching to get back to work.

0:33.0

Now the Adventist Sabbath is over.

0:36.0

That means they're finally free to get back to work on their latest project,

0:40.0

creating cereal as we know it.

0:44.0

The Kellogg brothers scurry down the Sanitarium's cordverse,

0:47.0

pass the treatment rooms and into the kitchen.

0:51.0

On the work surface, it sits a ball of beige wheat dough that will made on Friday.

0:57.0

By now they worry it's lost its freshness, but they're too frugal to throw it away.

1:02.0

Will rolls up his shirt sleeves and starts kneading the dough.

1:06.0

A few minutes later, John returns to his side.

1:09.0

Okay, the oven's lit. Let's roll it out.

1:12.0

The pair head to the crank operated rolling machine at the end of the table.

1:16.0

John feeds the sticky dough through the machine.

1:19.0

As he turns the crank, the roller slowly squeezed the mixture into a thin sheet.

1:24.0

As the sheet oozes forth, Will crouches down and starts shaving.

1:29.0

Raise your thin slices of dough with a large knife.

1:34.0

Suddenly John stops and sniffs the air.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Audible, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Audible and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.