Conveying the Cool: How to Sell an Idea That’s Ahead of it’s Time

Good Life Project

Jonathan Fields / Acast

Education, How To, Self-improvement, Business, Health & Fitness

4.6 • 3.2K Ratings

🗓️ 10 February 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here’s a great question from one of our listeners, David: If your work is truly cutting edge, how do you effectively market if people don’t even have the distinctions yet to “get it,” and you need to get their attention AND it takes a longer conversation to really open it up? The art of conveying […]The post Conveying the Cool: How to Sell an Idea That’s Ahead of it’s Time appeared first on Good LifeProject.

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Transcript

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0:00.0	Fancy a fever tree in a glass with ice and rum.
0:06.0	You thought I was going to say gin, didn't you?
0:09.0	But I'm talking about fever tree ginger beer,
0:12.0	made from three gingers for that perfect blend of freshness, sweetness and spiciness,
0:18.0	delicious with rum or on its own.
0:21.0	Fever tree ginger beer mix with the best.
0:27.0	Mmm, that spices things out.
0:30.0	Freedom is...
0:32.0	...a spontaneous day at the beach.
0:35.0	A weekend away with friends.
0:38.0	Freedom is...
0:40.0	...zip car.
0:41.0	With zip car, you can get a car or van exactly where and where you need one.
0:45.0	Just search, book, and unlock over 3,000 vehicles near you, or via our app.
0:51.0	Whether it's getting away for the day or getting around town,
0:54.0	enjoy freedom at your fingertips with zip car.
0:57.0	Download the Apple search zip car to find out more.
1:06.0	This week we're talking about how to convince people
1:09.0	that what you're working on is really, really cool.
1:14.0	So, I'm having fun actually with these risks,
1:17.0	and I've been getting more and more questions from you,
1:20.0	from our listening community, and I love that.
	...

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